Michael Bay IMAX 3D Digital Camera

Transformers: Age of Extinction is the first feature film to shoot with a brand new, digital IMAX 3D camera. It’s also one of two films being released in full IMAX this year. So for director Michael Bay to urge fans to see the film in IMAX 3D is kind of a no-brainer. But he did so anyway, just to be safe. Read his statement below. Read More »

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The Real 3D Battle Will Be Fought On Your Face

execs_go_3d

For more than a year the 3D movie industry has been ramping up, but there was a broad perception that James Cameron’s Avatar could be the make or break movie for the tech. A massive flop might have set 3D adoption back slightly while success could be a shot in the arm for the theatre-only display technology. With Avatar now drawing record box office receipts, 3D is definitely getting a new jolt of energy, and four companies are in position to duke it out for the spoils of a three-dimensional war. Read More »

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