Apparently the lure of a familiar brand name is so powerful that not even a massive recent flop like Universal’s Battleship can dampen studio execs’ enthusiasm for turning famous toys into movies. The latest Hasbro property to sign on for the big screen treatment is Tonka, Hasbro’s 65-year-old line of toy trucks for kids. The company is teaming with Sony Pictures and Happy Madison for the project, which will be an animated adventure. More details after the jump.

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Marti Noxon‘s most recent theatrical release, Fright Night, may not have done massive business, but it certainly hasn’t hurt her. In the wake of writing Fright Night the former Buffy writer and showrunner was brought on to Pride and Prejudice and Zombies by her Fright Night director Craig Gillespie, before both ended up leading the project.

And now Noxon is rewriting Ouija for Hasbro and Platinum Dunes. Read More »

Despite the fact that several Hasbro projects once set up at Universal (like Ouija and Clue) have been put into turnaround, the company is still trying to make movies. During a third-quarter earnings call this morning, Hasbro CEO Brian Goldner said today that developing projects Micronauts (with the involvement of J.J. Abrams), Ouija, Candyland, Risk, Stretch Armstrong, Clue, and Monopoly all continue to putter along. The company won’t try to emulate a company like Marvel and form its own studio, but rather continue to partner with others, and the projects that some studios have put into turnaround are being shopped to other studios, which we’ve known for a while.

The biggest news out of the call, however, was spurred by the huge box-office performance of Transformers: Dark of the Moon. Goldner said the company is in talks with Transformers series producer Steven Spielberg and director Michael Bay to make a fourth film in the franchise. Read More »

Hasbro Announces Cloverfield Monster Figure

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Hasbro has opened up pre-sale orders online for a 14″ Cloverfield monster figure that includes two interchangeable heads (calm and agitated), 10 parasites, one Statue of Liberty head and hours upon hours of fighting off dust-mites. Obviously, an extremely jelz Godzilla is subbing in above because no images have been released by the company, but other details include “70 points of articulation,” “incredible life-like detail” and “authentic sound.” The figure sells for an authentically Manhattanish $99.99 and won’t arrive at your or your parents’ door until…October. And yes, it’s Bad Robot-approved.

For that kind of cabbage I’d expect a stealth bomber and a month’s supply of Slusho mix, or at least a mumbling Marlena, or her phone number.

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