Disney already owns Pixar, Marvel, and Lucasfilm, so when a rumor circulated Monday that the studio was looking to acquire Hasbro, it had a ring of believability to it. So much so, in fact, that the whispers gave the toy company’s stock a bit of a spike on Tuesday. But don’t count on seeing Optimus Prime don mouse ears anytime soon. According to sources at Hasbro, there’s no truth to the talk. More details after the jump.
Posted on Monday, November 5th, 2012 by Germain Lussier
In the latest chapter of “Disney Owns Everything,” rumor has it the company is in talks to acquire Hasbro, the world’s largest toy and game company. Hasbro brings with it a significant amount of licences in addition to the lucrative merchandising, such as Transformers, G.I. Joe, Monopoly, Magic The Gathering, Dungeons and Dragons, Tonka, Nerf, Clue, Candyland, My Little Pony and almost everything you can imagine.
According to MTV, who first reported the news, “serious discussions are happening at the highest levels” between the two companies. Not to mention, Hasbro already has a relationship with Disney, developing toys and games based on several of their properties (Pixar, Star Wars, Marvel etc.) and has a long standing, albeit it rocky, relationship with Hollywood (Transformers, Battleship, etc.). Read more after the jump.
Earlier this week, the news broke that Hasbro is (still) developing movies based on Monopoly, Action Man and Hungry Hungry Hippos. The first two made lots of (or at least some) sense. The latter? Not so much. How do you make a movie about a bunch of hippos that are just constantly eating? You do it pretty much like you do a movie about pegs on a board. Amp up the action to the max and let the eye-rolling begin.
Film School Rejects has created a hilarious fake trailer for Hungry Hungry Hippos the movie and, you’d have to expect, the movie isn’t going to be much different. Check it out below. Read More »
Posted on Thursday, October 4th, 2012 by Germain Lussier
Details are sparse but Hasbro has once again passed “Go” and collected way more than $200. Over the past few years, the toy and game company’s relationship with Hollywood had kind of soured, resulting in Universal severing ties with the company and their properties. Still confident there’s something there though, Hasbro has now signed a deal with the production company Emmett/Furla, which recently produced End of Watch, to develop three movies in the next two years based on Monopoly, Hungry Hungry Hippos and Action Man. They hope to have Monopoly in front of cameras as early as next year. Read more after the jump. Read More »
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Posted on Wednesday, October 3rd, 2012 by Germain Lussier
Artists Dave Perillo and Tom Whalen are big fans of ’80s pop culture. We know this not only because it’s the theme of their current Los Angeles art show, but also because they’ve each tackled one of the most popular properties of the decade exclusively for New York Comic-Con. Whalen has done two posters for Transformers (Autobots and Decepticons) and Perillo has done two for G.I. Joe (Joe and Cobra), all officially licensed by Hasbro. The Acid Free Gallery will be selling them at the convention, taking place October 11-14. See the full images below. Read More »
Posted on Thursday, September 13th, 2012 by Angie Han
Over the past five years, we’ve seen Hollywood try to develop films around pretty much every brand-name toy they could get their hands on — only to have many of those projects postponed, slashed, or even scrapped altogether. Through it all, however, the franchise that actually started the toy movie craze has remained strong. In fact, the third and most recent entry of the Transformers franchise proved to be the most lucrative yet, raking in an impressive $1.1 billion worldwide.
But the point of the Transformers movies were never just to line studio execs’ pockets or turn Shia LaBeouf into a household name. As you can guess from Hasbro’s active involvement, the idea was also to sell a lot of toys. And on that front, apparently, the last film’s performance was disappointing. So Hasbro’s trying a little something different with Transformers 4, bringing in a whole new cast of robot characters. More details after the jump.
Posted on Thursday, June 14th, 2012 by Angie Han
Hollywood seems really into turning board games into movies at the moment, but inspiration apparently works the other way as well. Paramount and Hasbro have just announced a special The Godfather Collector’s Edition version of Monopoly, in celebration of the cinematic classic’s 40th anniversary.
While an R-rated gangster flick and a game you played as a kid may not sound like a match made in heaven, it makes an odd sort of sense. After all, Monopoly is all about gaining as much wealth and power as possible while ruthlessly tearing down your rivals — and who’s better at that than the Corleones? More details after the jump.
Posted on Monday, June 11th, 2012 by Angie Han
Apparently the lure of a familiar brand name is so powerful that not even a massive recent flop like Universal’s Battleship can dampen studio execs’ enthusiasm for turning famous toys into movies. The latest Hasbro property to sign on for the big screen treatment is Tonka, Hasbro’s 65-year-old line of toy trucks for kids. The company is teaming with Sony Pictures and Happy Madison for the project, which will be an animated adventure. More details after the jump.
Posted on Tuesday, November 29th, 2011 by Russ Fischer
Marti Noxon‘s most recent theatrical release, Fright Night, may not have done massive business, but it certainly hasn’t hurt her. In the wake of writing Fright Night the former Buffy writer and showrunner was brought on to Pride and Prejudice and Zombies by her Fright Night director Craig Gillespie, before both ended up leading the project.
And now Noxon is rewriting Ouija for Hasbro and Platinum Dunes. Read More »
Posted on Monday, October 17th, 2011 by Russ Fischer
Despite the fact that several Hasbro projects once set up at Universal (like Ouija and Clue) have been put into turnaround, the company is still trying to make movies. During a third-quarter earnings call this morning, Hasbro CEO Brian Goldner said today that developing projects Micronauts (with the involvement of J.J. Abrams), Ouija, Candyland, Risk, Stretch Armstrong, Clue, and Monopoly all continue to putter along. The company won’t try to emulate a company like Marvel and form its own studio, but rather continue to partner with others, and the projects that some studios have put into turnaround are being shopped to other studios, which we’ve known for a while.
The biggest news out of the call, however, was spurred by the huge box-office performance of Transformers: Dark of the Moon. Goldner said the company is in talks with Transformers series producer Steven Spielberg and director Michael Bay to make a fourth film in the franchise. Read More »