With Labor Day behind us and school back in session, summer in the US is officially over, at least from a cultural perspective. So it’s time to tally the box-office receipts from what has been the biggest movie season over the past thirty years.
The good news? Revenue is up from last year. The bad news: revenue is up by less than one percent. More troubling: after taking into account that a good portion of the overall revenue came from inflated 3D prices, analysts reveal that attendance was actually down this year. about 543 million tickets were sold this summer, which is the lowest number since 1997′s famous summer of 540 million tickets. (OK, perhaps not so famous.) But wait, there’s more! 2011 is the fourth consecutive year f dwindling summer movie attendance. Read More »
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Green Lantern had a reasonable (not great) opening weekend but was otherwise a creative and financial dud. It is an example of that strange studio phenomenon: a film that manages to feel both over-written, with villains and setpieces seemingly cobbled together from different script drafts, and under-scripted, thanks to the total lack of sense behind most of the character actions. And audiences didn’t respond, once the marketing gave way to word of mouth? Shocker.
Because that opening weekend was north of $50m, Warner Bros. is still planning a sequel. What will the studio’s approach be this time? A solid script that establishes a story with logical and emotional drive and then embellishes it with action? Pfft. Why bother, when it can just be darker and edgier? (Or Dark Knight-ier, as the case may be.) Read More »
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