netflix the cloverfield paradox deal

It was the stunt that stole the show during the Super Bowl: Netflix dropped a surprise trailer for The Cloverfield Paradox, revealing that the J.J. Abrams-produced movie would be streaming immediately that night. It was an unprecedented piece of marketing, but what about the deal that made it happen?

There had been rumblings in the weeks prior that Netflix and Paramount were in negotiations over the troubled project, but we didn’t know what those talks entailed. Until now.

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Cloverfield Paradox early buzz

Netflix and the Cloverfield franchise pulled off a huge surprise last night, first dropping the long-awaited trailer for the third film in the series before handing us another shocker: the movie would be available to stream immediately after the Super Bowl.

It’s a clever marketing scheme that holds true to the “disruptive” nature of both the Cloverfield franchise and the streaming service. Viewers would have no choice but to go into the movie fresh, with no positive or negative reviews to taint their movie-watching experience. It’s a bold experiment — but did it work? And was the movie at the center of it all, now titled The Cloverfield Paradox, worth the trouble?

Here’s what the critics who stayed up late on Sunday night to check out the movie had to say.

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The Cloverfield Paradox Review

Warning: This Cloverfield Paradox review contains spoilers.

The curious, accidental Cloverfield franchise gets a new addition with the long-delayed The Cloverfield Paradox. After lengthy reshoots, and shuffling through various possible release dates, this latest entry in the Cloverfield series made history with a surprise trailer dropped during the Super Bowl, and a surprise release on Netflix immediately following the game. But is it a step in the right direction for the series, or a major misfire? 

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The Cloverfield Paradox trailer

Update: A second trailer for The Cloverfield Paradox has arrived online, boasting that the surprise sequel is currently available to stream on Netflix. Watch the new trailer below. Our original article continues.

After rumors and delays, the trailer for The Cloverfield Paradox, the new Cloverfield sequel, is here. A Super Bowl trailer for the film just arrived to give us a fresh glimpse into J.J. Abrams’ latest top secret mystery box project. The film, originally titled God Particle, comes from director Julius Onah. Watch the The Cloverfield Paradox trailer below.

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Cloverfield Sequel Viral

The long-delayed Cloverfield sequel (originally titled God Particle) was recently pushed back from its planned February release date to April. While the film still remains cloaked in mystery, a brand-new viral marketing promo has been launched to both tease the new film and mark the original Cloverfield‘s 10th anniversary.

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Cool Posts From Around the Web:

cloverfield sequel release date

The new Cloverfield sequel, tentatively titled God Particle, was set to hit theaters next month, February 2018, but now it looks like the next entry in the secretive Cloverfield franchise will be arriving in April 2018. More details on the Cloverfield sequel release date are below.

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Peter Rabbit trailer

If you’ve longed for the day when Domhnall Gleeson does battle with a horde of cartoon animals, you’re in luck! In Peter Rabbit, Beatrix Potter’s storybook classic comes to life, sort of, in a modern setting. James Corden voices the eponymous rabbit, leading a cast of CGI animals in a film full of pratfalls and sight gags. Watch a new Peter Rabbit trailer below.

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peter rabbit trailer

Oh boy, you’re not ready for this one. No sir, no ma’am. Nothing on earth can prepare you for the pure outrageousness that is this new Peter Rabbit trailer. So you better steel yourself, because you’re going to watch it anyway. You know you are, I know you are, so let’s just stop dancing around this and get with it. Watch the Peter Rabbit trailer below. I’ll wait.

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Elizabeth Debicki in Guardians of the Galaxy 3

Though Guardians of the Galaxy Vol. 2 just opened, fans are already looking forward to Guardians of the Galaxy Vol. 3. Details are sparse on the sequel since we’re still three years away from it hitting theaters, but we do know that it will help set up the next 10 years of movies in the Marvel Cinematic Universe. Now, thanks to writer/director James Gunn, we have word on a new character from Vol. 2 who will be back for the sequel that is said to conclude the story for this iteration of the team.

In Guardians of the Galaxy Vol. 2, Elizabeth Debicki plays Ayesha, the Golden High Priestess of the Sovereign who leads a pursuit to track down and destroy the titular crew after Rocket Raccoon steals some of their valuable anulax batteries. It turns out she’ll be back in the next installment of the franchise, and thanks to one of the credits scenes, we probably know what she’ll be up to. Since that delves into spoiler territory, we’ll save that discussion for below…
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guardians of the galaxy 2 credits

Guardians of the Galaxy Vol. 2 flirts with self-parody in the home stretch, offering up five post-credits scenes to keep audiences in their seats. But these scenes aren’t lazy or dashed-off – some are funny little beats that tie up lingering threads from the main storyline, others lay the groundwork for future movies, and a few are are deeply nerdy references that exist to make Marvel aficionados cheer in their seats while their normal friends and family stare at them and wonder what the heck is going on.

And whether you understood exactly what was going on during the Guardians of the Galaxy 2 credits or were among those saying “What the heck?”, we’ve got something for you here. We’ve assembled everything you need to know about these scenes, including quotes from writer/director James Gunn and Marvel Studios president and producer Kevin Feige. Let’s dive in.

Major, major spoilers lie ahead, of course.

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