Apple’s Original TV Series Strategy Explained

Apple's original TV series

Last year, we learned that Apple is going to be producing high-level original scripted programming in an effort to compete with Netflix, Amazon, and Hulu. The tech company has racked up a handful of shows since that announcement, but they’ve yet to announce exactly how customers will be able to actually watch those shows. That question is still a mystery, but at South By Southwest, Apple’s Senior Vice President of Internet Software and Services offered an explanation for their strategy of creating Apple’s original TV series. Read More »