When you’ve got a slate of niche films, sometimes coming up with an umbrella label to market them all as one package is the best way to go. Magnolia / Magnet tried this to good effect last year with the Six Shooter Film Series, which packaged international genre films like Let the Right One In, Big Man Japan and Timecrimes for release On Demand and in theatres. The idea is that if viewers like one film in the series, they’re more likely to check out the others. Now the second ‘season’ of films is all packaged up, and Magnet has sent out a tidy press release to announce them. Read More »
Editor’s Note: This is the first of a weekly column by Christopher Stipp, an online film journalist who also writes for Quick Stop Entertainment. At /Film, we love trailers and write them about them frequently, but it’s sometimes impossible to cover every trailer that comes out. Starting today, “This Week in Trailers” will be your comprehensive guide for all the trailers that have been released in the past week or two, with a special focus on trailers that we were unable to cover. Christopher has been writing about trailers and covering other aspects of the movie industry for over five years. For my money, he’s one of the best internet writers I know. I hope you guys will agree and that you’ll give him a warm /Film welcome in the comments. -David
Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?
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