It’s crazy to think that we now live in a time where an R-rated Deadpool movie is now one of the most successful movies of the year. It took years to get the character who was so grossly mistreated in X-Men Origins: Wolverine into his own movie, but the dedication of Ryan Reynolds, writers Rhett Reese & Paul Wernick and director Tim Miller kept it alive. However, the fans also had a key part in convincing 20th Century Fox to finally take a chance on an R-rated superhero.
Thankfully, the gamble paid off, and one of the main reasons for that success is the unique marketing onslaught that Deadpool brought everywhere. The Merc with a Mouth’s traditional breaking of the fourth wall allowed for some of the most unique advertising we’ve seen from a blockbuster in recent memory, so much that it’s been nominated for a Clio Award, which recognizes innovation and creative excellence in advertising, design and communication.
In traditional Deadpool fashion, the nomination is being accepted by Ryan Reynolds as Deadpool, praising the movie marketing for no less than five minutes. But beware, because the video is very much NSFW, just like the movie Read More »
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