Earlier today, Peter posted on Twitter that rumors had been circulating about the Disney acquisition of LucasFilm for about a year. Something of this magnitude obviously takes time. But it seems like both sides were confident it would happen, as they took the time to film a new commerical for Disneyland asking the question, “Darth Vader, now that you’re part of the Disney family, what will you do next?” And in a very “Super Bowl Champion” kind of way, I bet you can guess the answer.
EDIT: My mistake. This is just a repurpose of a previously released commercial. It’s still pretty relevant though, considering recent events.
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Posted on Thursday, January 19th, 2012 by Angie Han
If you ask me, Volkswagen’s “The Force” was hands-down the best commercial of Super Bowl 2011. And seeing as the ad topped YouTube’s list of the most-watched ads of 2011 as well as AdWeek’s list of the best commercials of the year, I suspect I’m not the only one who thought so. It’s no wonder, then, that Volkswagen is looking to return to familiar territory in this year’s Super Bowl slot — or that they’re going out of their way to make sure you know it.
The car company has just posted a teaser for its upcoming ad, which combines two of the Internet’s favorite things: Star Wars and adorable animals. If this isn’t tailor-made for going viral, I don’t know what is. We don’t normally post commercials for commercials on /Film (well, okay, sometimes we do), but I’m going to make an exception for this one just because it put a big smile on my face. Watch it after the jump.
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I like seeing Marvel going a little off-book promoting a movie like Thor. Here’s the studio’s latest spot for the film, which doesn’t feature a shred of footage from the movie. ‘Little Thor’ instead replicates the Darth Vader VW ad that ran during the Super Bowl. It is a pretty exact copy of the VW ad, with Darth Vader’s costume swapped out for Thor’s, and a few other altered details. The end is just slightly different, too…. Read More »