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I’ll say this for James Franco‘s new outing as a director, and his highest-profile directorial gig to date: it takes some balls to tackle William Faulkner. The source material here is Faulkner’s seventh novel As I Lay Dying, which charts a family’s attempt to transport the body of its late matriarch to her preferred burial place, miles away. To grossly reduce things to a simple statement, the journey does not go well.

The film will premiere shortly at Cannes, and this trailer showcases the use of some of Faulkner’s original text in the script for the film. We get some idea of how Franco and the rest of the cast do with the material, but it’s too early to tell if the movie works. The novel is narrated by over a dozen characters, but we also don’t know how Franco, who also scripted, has dealt with the presentation of the story.

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This Is The End

Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.

We all know that This Is The End is chock full of huge comedy (and movie) starsJames Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.

Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »

This Is The End

On June 13th 2012 I visited the set of Seth Rogen and Evan Goldberg‘s This is The End. After the jump you will find a list 35 things I learned while visiting the set, including how the project was put together and the many similarities and differences between the real life Seth Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, and the versions of they play in the film.

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‘This Is the End’ Wishes You a Happy 4/20

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Seth Rogen and Evan Goldberg‘s This Is the End isn’t due out for another couple of months, but obviously a bunch of potheads like the ones depicted in the film aren’t about to let 4/20 pass unnoticed. The apocalyptic comedy has just put up a “holiday” greeting, in which stars Rogen, James Franco, Jay Baruchel, and Danny McBride show us their plans for the special day.

And since the portion of the audience that’s celebrating along with them is probably prone to getting the munchies, the studio’s offering to satisfy those cravings with some free popcorn. Hit the jump for more.

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This Is The End poster header

This week’s second trailer for This Is The End once again features what’s sure to be one of the better trailer moments this year: Michael Cera slapping Rihanna on the butt, and then her punching him in the face. In the red band trailer, that’s followed up with more of Cera’s true colors. In this all-ages version, things feel decidedly more tame, but no less funny. Both trailers together give us a great of idea of what to expect on June 12 when directors Seth Rogen and Evan Goldberg bring together many of their funny, famous friends for a hard-R rated comedy about the end of the world.

Check out the green band trailer for This Is The End below. Read More »

This is the End Fire

Put James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson in a room together and there’s no telling what’s going to happen. They might make a sequel to Pineapple Express, they might try and perform an exorcism, or they might just rip each other to shreds verbally for each other’s enjoyment. And that’s not even considering what’s going on outside.

In This is the End, written and directed by Rogen and Evan Goldberg, those six actors are the survivors of a massive, star-studded party that occurs at James Franco’s house during the start of the apocalypse. Many stars die and, come June 12, many laughs will be had. After the big WonderCon panel over the weekend (read our coverage and interview here) they’re debuting a brand new red-band trailer. Check it out below, and check back later this week for the tamer, but still hilarious, green band trailer too. Read More »

Seth Rogen Evan Goldberg

Seth Rogen and Evan Goldberg had a very tough task at WonderCon 2013. Their star-studded apocalyptic comedy This Is The End was the anchor on a three-film panel that included two franchises with a rabid fan base: The Mortal Instruments and Evil Dead. Both of those films electrified the crowd. But many people started filing out before the lesser-known third film, some original comedy starring James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson. Those who stayed saw one of the best presentations of the day. The panel featured a new green band trailer for the film; two hilarious and revealing clips; a frank, funny Q&A; and Rogen dressed as Wolverine. Rogen and Goldberg were more than up for the challenge of selling the film.

Before all that, I sat down with the co-writers and co-directors for a 10-minute video interview where we discussed subjects such as the evolution of the movie’s idea (famous friends at a party during the end of the world), how the first-time directors developed a style on set and in post, securing so many cameos, and the scope of the film.

Watch that interview below, and read more about the panel for This Is The End, which opens June 12. Read More »

Pineapple Express

Sorry, fans of the 2008 comedy Pineapple Express. There’s not a sequel in the works. Instead, what you get on this April Fools Day is a parody trailer featuring all the film’s original stars, and a few other guests. Seth Rogen, James Franco, Danny McBride and Craig Robinson are joined by Jonah Hill (playing someone else) in a trailer for Pineapple Express 2. Check it out below. Read More »

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