This Is The End

At first blush, a star-studded comedy about the apocalypse and a reality show about hot-tubbing 20somethings wouldn’t seem to have much in common. Upon closer examination, however, it turns out they’re not very different at all.

Both MTV’s The Real World and Seth Rogen and Jay Baruchel‘s This Is the End involve unruly groups stuck living together — the former because that’s what they have to do to get on TV, the latter because the rest of the world has become a fiery pit of despair. Both show housemates forging alliances and nursing grudges. Both see said relationships fueled by copious amounts of inhibition-lowering substances.

But most importantly, both the premiere of This Is the End and the finale of Real World: Portland hit this week. As a result, members of both casts have teamed for a clever bit of cross-promotion titled The Real World: This Is the End edition. Check it out after the jump.

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This Is The End floor

On paper, there’s no way This Is The End should work. There are too many stars and too many wacky ideas for a pair of first-time directors to handle. Six famous actors, each playing themselves (or “themselves”) have to survive the end of the world while massacring some of Hollywood’s A-list? That’s just insane.

Thankfully, movies aren’t made on paper, and This Is The End not only works, it slays. Seth Rogen and Evan Goldberg have written and co-directed a balls-out, unapologetic comedy that somehow balances Hollywood insider jokes with violence, scares and a very sweet center. You’ll be hard-pressed to be find a better comedy this summer.

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Eastbound and Down

Four strikes and Kenny Powers is finally out. The popular HBO show Eastbound & Down is set to start filming its fourth season this week and will premiere on September 29. Then that’s it. Though there was some question after the second and third seasons of the Danny McBride/Jody Hill show as to what would happen next, HBO has decided the fourth season will be its last.

UPDATE: McBride will not be gone from TV though, the new station FXX has just picked up his animated comedy show Chozen. Read More »

as-i-lay-dying-james-franco

I’ll say this for James Franco‘s new outing as a director, and his highest-profile directorial gig to date: it takes some balls to tackle William Faulkner. The source material here is Faulkner’s seventh novel As I Lay Dying, which charts a family’s attempt to transport the body of its late matriarch to her preferred burial place, miles away. To grossly reduce things to a simple statement, the journey does not go well.

The film will premiere shortly at Cannes, and this trailer showcases the use of some of Faulkner’s original text in the script for the film. We get some idea of how Franco and the rest of the cast do with the material, but it’s too early to tell if the movie works. The novel is narrated by over a dozen characters, but we also don’t know how Franco, who also scripted, has dealt with the presentation of the story.

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This Is The End

Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.

We all know that This Is The End is chock full of huge comedy (and movie) starsJames Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.

Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »

This Is The End

On June 13th 2012 I visited the set of Seth Rogen and Evan Goldberg‘s This is The End. After the jump you will find a list 35 things I learned while visiting the set, including how the project was put together and the many similarities and differences between the real life Seth Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, and the versions of they play in the film.

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‘This Is the End’ Wishes You a Happy 4/20

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Seth Rogen and Evan Goldberg‘s This Is the End isn’t due out for another couple of months, but obviously a bunch of potheads like the ones depicted in the film aren’t about to let 4/20 pass unnoticed. The apocalyptic comedy has just put up a “holiday” greeting, in which stars Rogen, James Franco, Jay Baruchel, and Danny McBride show us their plans for the special day.

And since the portion of the audience that’s celebrating along with them is probably prone to getting the munchies, the studio’s offering to satisfy those cravings with some free popcorn. Hit the jump for more.

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This Is The End poster header

This week’s second trailer for This Is The End once again features what’s sure to be one of the better trailer moments this year: Michael Cera slapping Rihanna on the butt, and then her punching him in the face. In the red band trailer, that’s followed up with more of Cera’s true colors. In this all-ages version, things feel decidedly more tame, but no less funny. Both trailers together give us a great of idea of what to expect on June 12 when directors Seth Rogen and Evan Goldberg bring together many of their funny, famous friends for a hard-R rated comedy about the end of the world.

Check out the green band trailer for This Is The End below. Read More »

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