Annapurna Pictures is well-known for releasing some of the most engaging movies out there today. So in a way, it makes sense that they’d embrace a technology that itself is literally engaging. The company is opening a new virtual reality division called VRSE.FARM along with artist Chris Milk. Together, they’ll offer filmmakers the opportunities to explore virtual reality outlets and concepts for their movies like nowhere before. Read more about the Annapurna virtual reality division below. Read More »
Music isn’t enough for the indie rock baned Arcade Fire. Not only are they collaborating with Spike Jonze on b-movie science fiction short film, but they just completed an interactive short film/music experience titled “The Wilderness Downtown”. Directed by Chris Milk a popular music video and commercial director (you’ve probably seen the videos he directed for Kanye West, U2, Green Day, Courtney Love, Audioslave, Modest Mouse, Gnarls Barkley and yes, Arcade Fire). Wilderness is unlike anything you’ve ever seen before.
The experience is a collaboration with Google which begins with the viewer entering in their childhood address. I strongly suggest closing or minimizing all your other program windows, as the first time I tried this some of the popup windows became hidden behind browser windows I had open. The experience also involves drawing a picture and writing a letter, all which becomes incorporated into the musical/visual experience. You can even share the short film you created with friends. Experience it for yourself at TheWildernessDowntown.com.
Chris Milk‘s short film Last Day Dream tells the story of a man who watches his life pass before him. It was produced for the 2009 42 second dream film festival in Beijing China (42 directors, 42 seconds, 42 dreams). And yes, Pauly Shore makes a brief appearance.
Milk won the Music Video Production Association Award for 2008 “Music Video Director of the Year”. He has worked on videos for The Chemical Brothers, Gnarls Barkley, Kanye West, Modest Mouse, Courtney Love, U2, Green Day, and Audioslave. He is also a working commercial director, who has done spots for Nike, LL Bean, and Nintendo. I expect that he will make his feature film debut in the next couple years.
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