Posted on Friday, June 8th, 2012 by Peter Sciretta
As many of you know, I’m a big theme park fanatic. I’m not a huge fan of Pixar’s Cars, but yet I’ve been eagerly awaiting (for the last few years) the addition of Cars Land to Disneyland’s offerings. And while Cars Land is gearing up to open on June 15th, I’m equally as excited to see the launch of Buena Vista Street, Disney’s new opening to California Adventure. Many people are looking at this combination as a complete relaunch of the theme park, California Adventure 2.0. There were a lot of problems with the initial offering, and Disney has spent $1.1 billion re-construction to right almost all the wrongs, and actually make the park feel like a Disney experience.
And what the Imagineers have done with Buena Vista Street is create a new story, an origin story for Walt Disney. They have created a street full of shops and restaurants (like Disneyland’s Main Street) which tells the story of a man from Kansas who arrives in 1920’s Los Angeles to become an animator. Who would have thought a street of stores could tell such a story?
Guests to Disneyland Resort this Summer probably won’t leave DCA talking about Buena Vista Street. They’ll more likely to be talking about Cars Land. But the experience will be felt. Remember, Walt Disney designed Main Street to serve as the opening credits to Disneyland (in face, the credits are on the windows of the stores you walk by as you head towards the castle). A movie’s opening credit sequence can set the tone and make an otherwise good film great, and the Imagineers have created an incredible gateway experience for DCA theme park guests.
Disney has released a fact sheet which explains in detail all of the new offerings. But my favorite part is the many details that make up the storytelling of the new theming on Buena Vista Street.