Fans of AMC’s incredible show Breaking Bad may not know that, a few months back, comedian Paul Scheer created a site called Breaking Gifs where he would post funny and weird GIF files related to the show. The idea seemed out there, fun but also incredibly suspicious. In 2009, Scheer did something similar for Lost when he started a site called Damon, Carlton and a Polar BearAt first, the site was just a weird internet thing but it soon evolved into a full blown phenomenon with exclusive pieces of art by Olly Moss, Eric Tan, Tyler Stout, Daniel Danger, Kevin Tong and more. The event is widely thought to have kicked off the current pop culture art craze.

And it’s happening again.

BreakingGifs.com has now officially changed formats and we can exclusively reveal it’s the start of a viral campaign to promote the upcoming final season of Breaking Bad on AMC. Curated and run by Tyson Givens and Gallery 1988, each week the site will link to a new piece of Breaking Bad themed art by well-known and up and coming artists, all leading up to the show’s premiere this Summer.

Read more after the jump. Read More »

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