When James Cameron and 20th Century Fox announced Avatar Day two weeks ago at Comic Con, the idea was greeted with great enthusiasm, but some confusion. Presenting a long Avatar sneak preview for free at IMAX 3D theatres sounds like a great idea, but how will the promotion work in practice? It’s a great way for (potential) fans everywhere to see what six thousand saw at Comic Con, but the logistics seem daunting. Now details emerge; they’re after the break. Read More »
