Apple Attempts To Address Final Cut Pro X Concerns

It has only been about one week since Apple released Final Cut Pro X, but the response has been fast and furious: many professional editors have found it totally inadequate for their needs, and some surmise it will never become the industry standard that Final Cut 7 was, regardless of how many updates it receives.

Apple has finally issued an official response in the form of a FAQ page. But does it sufficiently address the concerns of industry professionals?
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I’ve been closely following the recent release of Final Cut Pro X, and I’m sure many of you have been as well. I have never edited any video professionally, but having recently purchased some DSLRs with solid HD video capabilities, I was excited that Apple would be releasing a new version of Final Cut Pro that not only simplified and expedited the video editing process, but also only cost $300 in the Mac App Store. However, the recent critical firestorm surrounding the release of Final Cut Pro X has given even me pause about clicking that “Buy” button.

Hit the jump for more details and to share your thoughts on Final Cut Pro X.
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Sam Mendes is Directing New iPhone Commercials

sam-mendes

It appears that Sam Mendes, the Academy Award-winning director of American Beauty, Road to Perdition, Revolutionary Road and Away We Go, is filming a commercial this week for Apple’s new iPhone which will be announced later this month. According to Engadget, the series of commercials are being referred to internally as the Mammoth / N90.

A trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that’s been spied on the face of that iPhone floating around Vietnam and Northern California.

Some tweets on Twitter revealed have revealed at least one actress who is up for a role in the “f***ing apple commercial” in New York, and another man in California auditioning for a role. The commercial will likely premiere after Steve Jobs announces the new iPhone during Apple’s WWDC keynote on June 7th 2010.

But this isn’t the first time that Apple has employed a big director for their television commercials… The Northern California-based computer company has a long history of hiring big name filmmaker for their television spots (chronicled in brief after the jump).

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How Netflix is changing the Future of Movies

Netflix

We all knew this was in the works. The future of media is on demand / digital, and not HD DVD or Blu-Ray. Everyone knows this to be true. And now Netflix has officially announced they will be offering Internet Movies On-Demand. No, this isn’t a lame movie download service like the ones you’ve seen in the past. This is something that will revolutize the way you watch movies.
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