Apple’s Original TV Series Strategy Explained

Apple's original TV series

Last year, we learned that Apple is going to be producing high-level original scripted programming in an effort to compete with Netflix, Amazon, and Hulu. The tech company has racked up a handful of shows since that announcement, but they’ve yet to announce exactly how customers will be able to actually watch those shows. That question is still a mystery, but at South By Southwest, Apple’s Senior Vice President of Internet Software and Services offered an explanation for their strategy of creating Apple’s original TV series. Read More »

M. Night Shyamalan Apple series

M. Night Shyamalan is the latest big name to head to Apple. The Sixth Sense filmmaker will produce a straight-to-series thriller for Apple’s new streaming service. In their quest to compete with Netflix, Apple has already signed several big names for new projects.

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