Last year, we posted a 2-minute short film/advertisement called Carousel from a little-known Swedish music video director named Adam Berg. The response to it was wildly enthusiastic, and for good reason: it’s a stunning piece of filmmaking, beautifully capturing a single frozen moment in time as one continuous tracking shot allows a bank heist narrative to unfold.
Is one brilliant commercial spot enough to entrust a man with a major theatrical release? Well, all directors have to start somewhere, and for Adam Berg, Deadpool may just be the project that allows him to break into studio features. Learn more after the break. Read More »
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On /Film, we like to profile commercial filmmakers who might have a future on the big screen. You might remember Adam Berg, as he was the filmmaker behing Philips’ 2 minute short film Carousel (the Dark Knight inspired clown robbery shown over one single frozen moment of time). The 139-second advertisement won the prestigious Film Grand Prix at the Cannes Lions International Advertising Festival. The 38-year-old Swedish music video director has helmed many of the videos for his brother Joakim Berg’s musical group Kent, as well as other musical artists. OneCoolThingADay tips me off to Berg’s latest commercial, a spot for Dulux Walls.
Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
The commercial was released earlier this summer. If you haven’t yet seen it, hit the jump.
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Directed by Adam Berg, Carousel is a 2 minute 19 second short film sponsored by Philips. The film offers an exploration into one single frozen moment of time in a robbery gone wrong in one Hard Boiled-inspired continuous tracking shot. The story line is obviously taking a cue from Christopher Nolan’s The Dark Knight, featuring a swat team who has moved in to a decimated hospital, entering into a shootout with a bunch of robbers wearing sinister clown masks. Around 90 per cent of the footage and stunts were captured in camera.
Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. Check out the short film, embedded after the jump.
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