Posted on Tuesday, February 26th, 2008 by Peter Sciretta
If you didn’t catch last Saturday’s Film Independent Spirit Awards, then you missed Rainn Wilson‘s hilarious audition videos for the Best Feature nominees. Don’t worry, /Film has your back. Check them out below.
I’m Not There:
The Diving Bell and the Butterfly:
A Mighty Heart:
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A Mighty Heart is one of those films that I’ve been hearing non-stop about for months. The media has been all over the flick, from tabloids covering Angelina Jolie’s every move, and internet ads plastered on many major sites, to Jolie’s appearances on everything from Larry King Live to The Daily Show with Jon Stewart. When I see a film that gets this much hype, I think of two things – either the film’s PR firm is really that good, or the film itself captivates people, and inspires them to cover the story. In my opinion, A Mighty Heart has a little of both.
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Jeffrey Wells at Hollywood Elsewhere has published the late June industry tracking numbers. To make things easier, we have filed the numbers in this neat little table below:
|Film||General Awareness||Definite Interest||First Choice||Definately Not Interested|
|A Mighty Heart|
|Live Free or Die Hard|
|License to Wed|
Here are the things that we immediately notice: More people are interested in Pixar’s Ratatouille than we originally thought. It appears that more people have that film listed as their first choice than Live Free or Die Hard, A Mighty Heart, Sicko or License to Wed.
Live Free or Die Hard has the most awareness by far (with 92%), but is not the film people want to see (36% interested, 5% top choice).
What shocks us the most is that Evan Almighty is tracking slightly higher than even Transformers. How can this be? Is it that we are stuck in our online geek web bubble not able to see the outside world’s interest in the Bruce Almighty sequel? Possibly.
People seem to be pretty disinterested in political movies. A Mighty Heart and Michael Moore’s Sicko have a low 22% interested rate. As expected, the conservatives are very uninterested in seeing Moore’s new film, giving the movie a huge 22% definitely not interested number. It doesn’t help that the people who were interested in seeing the movie have probably already illegally downloaded it off the internet.
Of course, all these numbers will change as the marketing picks up on the early July flicks. I would expect Transformers numbers to increase.