Posted on Friday, August 30th, 2013 by Angie Han
Just one week after Edgar Wright’s The World’s End hit theaters, Sony Pictures has announced that it will bring this summer’s other big apocalypse comedy back to cinemas for another round.
This Is the End, the directorial debut of Seth Rogen and Evan Goldberg, will return to the big screen next month. The film originally debuted June 12. Hit the jump for more details on the rerelease, as well as a new TV spot.
Sony has This Is the End set to come back September 6, less than three months after its original opening. Its competition should be pretty soft that weekend, as Riddick is the only other scheduled opening by a major studio.
This Is the End did good business in its first theatrical run, raking in $96 million at home and another $17 million abroad. Those figures look especially impressive considering that the movie had a reported production budget of just $32 million.
It scored big with critics, too, earning an 84% on Rotten Tomatoes. Our own Germain Lussier praised its “balls-out, unapologetic” approach to the end times.
While this weekend marks the unofficial end of summer, the summer movie season is lingering just a few days longer. In addition to Sony’s planned rerelease of This Is the End, Paramount has World War Z and Star Trek Into Darkness returning to theaters today through Thursday, September 5.
Coincidentally, one of those deals with an entirely different type of apocalypse from the ones depicted in This Is the End and The World’s End. It’s been a weirdly apocalyptic summer, but at least each film has offered a unique take on the subject.
Check out the TV spot for This Is the End‘s re-release.
[via Coming Soon]
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