Posted on Wednesday, October 17th, 2012 by Germain Lussier
Disney’s latest animated film, Wreck-It Ralph, is a marketing dream. A movie set in the world of video games blends two hugely popular, and lucrative, mediums into one family friendly product. So far we’ve seen tons of cool posters, some viral trailers and and now things are hitting the street.
A reporter for the San Francisco Chronicle found several photo booths posing as bus stops on the streets of the city and documented the experience. It’s a pretty cool free, viral experience. Check out the images, as well as a few new clips from the film, after the jump.
You can read the full rundown of the Wreck-It Ralph, San Francisco Muni photo booths at the SF Gate website, but here are their images. If you look at them from left to right like a book, you can get a sense of what it does. Basically you take a photo and it will make you 8-bit and email it to you.
While we’re talking about Wreck-It Ralph, a few new clips have made it online. Check them out.
Wreck-It Ralph opens November 2. Have you seen any examples of this kind of marketing in your city?
Walt Disney Animation Studios and Emmy(R)-winning director Rich Moore (TV’s “The Simpsons,” “Futurama”) take moviegoers on a hilarious, arcade-game-hopping journey in “Wreck-It Ralph.” Ralph (voice of John C. Reilly, “Talladega Nights: The Ballad of Ricky Bobby,” “Step Brothers”) is tired of being overshadowed by Fix-It Felix (voice of Jack McBrayer, “30 Rock”), the “good guy” star of their game who always gets to save the day. But after decades doing the same thing andseeing all the glory go to Felix, Ralph decides he’s tired of playing the role of a bad guy. He takes matters into his own massive hands and sets off on a game-hopping journey across the arcade through every generation of video games to prove he’s got what it takes to be a hero. On his quest, he meets the tough-as-nails Sergeant Calhoun (voice of Jane Lynch, TV’s “Glee”) from the first-person action game Hero’s Duty. But it’s the feisty misfit Vanellope von Schweetz (voice of Sarah Silverman, “The Sarah Silverman Program”) from the candy-coated cart racing game, Sugar Rush, whose world is threatened when Ralph accidentally unleashes a deadly enemy that threatens the entire arcade. Will Ralph realize his dream and save the day before it’s too late? “Wreck-It Ralph” crashes onto the big screen on November 2, 2012, in Disney Digital 3D(TM) in select theaters