One of the films that featured prominently on the 2010 festival circuit, but didn’t get a 2010 U.S. release, was Quentin Dupieux‘s art house thriller Rubber. Starring a rolling, silent, killer tire, the concept alone is enough to get you into the theater. Thankfully, Dupieux then delivers the goods: a surprising blend of horror and meta-dissection of movie watching itself. After playing Cannes, Fantastic Fest, AFI and others, Rubber is finally going to get a proper release. Magnet will release the film to Video On Demand on February 25 and then theatrically on April 1. Read more after the break.

Thanks to Bloody Disgusting for the heads up on the release.

April 1 will see Rubber released against Darren Lynn Bousman’s Mother’s Day, Duncan Jones’s Source Code and James Wan’s Insidious. The first two films, however, will be in wide release while Insidious and Rubber will be limited. There’s a good chance that word of mouth will lead Rubber to a solid opening. Here’s what I had to say about it after Fantastic Fest, when I was working for Collider.

Rubber was the third film of the day and there’s so much to say, but at the same time, the less I say the better. It’s not one of those movies that can be spoiled per se, but it makes you think and flips you on your head. Movies like that should be seen as fresh as possible. On its most basic level, though, Rubber is about a rubber tire that explodes people’s heads. The premise alone sells itself, but the real joy of the film is in discovering its structure and realizing that, despite a hilarious opening monologue to the contrary, the film is really about us, our relationship with the movies we watch and Hollywood as a concept. All of this through a movie whose main character is a tire. Or maybe it has no reason at all. I’m certain Rubber will see the light of day in one venue or another so seek it out.

Finally, check out the trailer for Rubber to give you just an idea of what to expect from this you’ve-never-seen-anything-like-it-before film. Are you looking forward to it?

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