Posted on Monday, November 21st, 2016 by Jacob Hall
In this edition of Rogue One Bits:
- Go behind-the-scenes of Rogue One: A Star Wars Story with a new featurette.
- Rogue One has been officially rated PG-13.
- A few new facts about the desert moon of Jedha.
- Yes, they really are making a Star Wars-branded Nissan Rogue.
- Star Wars Battlefront‘s new Rogue One DLC is arriving very soon.
- Four new TV spots from Rogue One share precious seconds of new footage.
- Check out several new Rogue One posters.
- And more!
Look, the days of movies getting one or two posters are long gone. These days, you need a teaser poster and a first poster and a second poster and then a collection of character posters and then an IMAX poster and then the specialty poster that you can only get at select screenings and then the expensive screen print created by Mondo or Bottleneck Gallery. So toss this one on the stack: a Rogue One poster advertising AMC’s Dolby Cinema.
— Star Wars UK (@StarWarsUK) November 17, 2016
Speaking of very specific marketing, the official UK Star Wars Twitter feed has shared a new Rogue One featurette, offering new pieces of footage with commentary from director Gareth Edwards, and stars Diego Luna and Felicity Jones. While there’s not much new information here, it’s the kind of video that Lucasfilm and Disney need to plant in front of as many regular people as possible because it explains exactly what Rogue One is and when it takes place better than any of the actual trailers.
A new TV spot for Rogue One has arrived online and there’s not too much in the way of new footage to see here (although I do like the shot of the massive swarm of TIE Fighters flying into battle). However, I do like how the marketing is doubling down on this being a hopeful movie. A lot people, myself included, need that right about now.
And here’s another new TV spot, which features a few extra snippets of footage from that big space battle.
If you’re in the market for a Nissan Rogue (My wife drives one! It’s a good car!), know that a limited edition, Star Wars-branded edition of this vehicle is on the way. Naturally, it was revealed as part of a bombastic auto show event that utilized fog and projection screens and lasers and spotlights and live Stormtroopers. It’s all a little silly, but you have to admire the showmanship. You can find more information on the Nissan Rogue: Rogue One Star Wars Limited Edition over here, should this be a thing you want to own.
A few new Japanese TV spots for Rogue One have arrived online and if you’re obsessive enough to seek out every single piece of adverting looking for new snippets of footage…welcome. Enjoy.
And here’s the second Japanese spot, which is similar to the first one but contains some additional dialogue from Diego Luna’s Cassian Andor.
And finally, our journey into the world of Japanese Star Wars marketing concludes with these six character posters, with Jyn Erso, Cassian Andor, K-2SO, Bodhi Rook, Chirrut Imwe, and Baze Malbus all getting awkwardly photoshopped against the same background.