new dc logo

DC Entertainment has announced “a new identity and logo for its iconic DC brand.” The new DC logo, like most everything these days, is simple and streamlined. For me, it’s almost seems too simple. The logo was designed by Pentagram, who have developed identities for Sam Labs, Citibank, United Airlines and the new Saks Fifth Avenue, as well as worked on movie and television branding from Warner Bros’ Fantastic Beasts and Where To Find Them to the 40th Season of Saturday Night Live.

The logo will debut on the cover of the DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns, which will represent “the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.” See the full logo and learn more after the jump.

new dc logo

The branding will be on all DC media across all platforms, which includes television shows and movies. Yes, thats right even the new relaunch of the DC Cinematic Universe will already have an inconsistency with the opening studio logo.

Below you can read the entire press release which has quotes from DC Entertainment Senior Vice President of Marketing and Global Franchise Management Amit Desai as well as  DC Entertainment’s Chief Creative Officer Geoff Johns.

history of the dc comics logo

DC Entertainment Introduces New Identity For DC Brand

New Logo Design Celebrates DC Brand’s Past, Present and Future

Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns

DC Entertainment announced a new identity and logo for its iconic DC brand. The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally. REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products. One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media. Look for the new logo to come to life at key events in the coming months.

The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.

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