While I haven’t loved most of the marketing for Tarsem Singh‘s Mirror, Mirror so far, one element that’s actually drawn a few laughs out of me is Armie Hammer‘s performance as Prince Andrew Alcott. He’s clearly having so much fun with the character that it’s tough not to be won over, and now a new featurette takes advantage of that appeal by focusing on Hammer and his well-intentioned but ditzy charcter.

But it seems I’m not the only one that hasn’t been such a fan of the kiddie comedy’s trailers. In a recent interview, Singh noted his own displeasure at the way his film was being sold. Could this mean that Mirror, Mirror won’t quite be the the cringe-inducing hamfest we’ve been led to expect? Watch the featurette and read Singh’s comments after the jump.

The Hammer-centric featurette reveals a bit more of the film’s main plotline, clarifying the Prince’s role in the feud between the Evil Queen (Julia Roberts) and Snow White (Lily Collins).


[via Very Aware]

Whoever made the featurette clearly understands one of the key aspects of Hammer’s draw — the video wastes no time getting him shirtless.

However, according to Singh, the marketing team in general hasn’t done the best job of showcasing the movie’s charms. While speaking with Digital Spy (via Screen Rant), Singh criticized the tone of the trailers he’s seen so far.

I’m really angry at the trailers. I’m a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off. The posters are okay, they’re still neutral, but we’re trying to get the film out there so people don’t judge it by the trailer.

The fact that Singh specifically calls them out for being too hammy could be a good sign, since the emphasis on childish jokes is one of the main reasons that the trailers have been so poorly received. Or it could just be that Singh’s got a skewed idea of what his own film is really like, and that the trailers are (unfortunately) an accurate reflection of the movie’s tone. We’ll know when the movie opens March 30.

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