Posted on Tuesday, August 21st, 2007 by Peter Sciretta
Paramount made a very bad decision earlier this week when it was announced an exclusive partnership with HD-DVD. HD-DVD is clearly the losing format at this point in the next gen format war. Most of the other studios have decided to support Blu-Ray. Nikki Finke is reporting that the HD-DVD camp is paying over $150 million for the “promotional consideration” exclusivity.
A fallout is starting to occur, not from consumers, but from the creative side. After the Paramount announcement, long-time Spielberg spokesman Marvin Levy told High Def Digest:
Â “It was important to Steven that if any of his films were to be released [first] on high-definition, that it would be a classic. Steven is big supporter of Blu-ray, and chose ‘Close Encounters’ to be the first of his films on either format.”
And now Michael Bay has issued an angry statement on his official website forums:
“I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!”
No Transformers 2? Isn’t that a bit harsh? I mean, I agree that consumers should have the choice, but I’m not sure if I would quit a successful franchise over it. The fan outcry came down and Michael Bay removed his previous statement and put up the following:
Last night at dinner I was having dinner with three blu-ray owners, they were pissed about no Transformers Blu-ray and I drank the kool aid hook line and sinker. So at 1:30 in the morning I posted – nothing good ever comes out of early am posts mind you – I over reacted. I heard where Paramount is coming from and the future of HD and players that will be close to the $200 mark which is the magic number. I like what I heard.
As a director, I’m all about people seeing films in the best quality possible, and I saw and heard firsthand people upset about a corporate decision.
So today I saw 300 on HD, it rocks!
So I think I might be back on to do Transformers 2!
My bottom line opinion: Paramount should find a way to pull out of this deal. Consumers should have the right to choose. A big money deal like this sends the wrong kind of message to the many millions of people who have chosen to support theÂ studio over the years.Cool Posts From Around the Web: