Posted on Wednesday, May 2nd, 2007 by Peter Sciretta
Die Hard, Die Hard 2: Die Harder, and Die Hard with a Vengeance have only a few things in common. Bruce Willis, John McClane, and the action packed R-Rating. But it now appears that Live Free or Die Hard might be going the PG-13 route, thanks to studio pressure. According to AICN, Willis was initionally disappointed that Live Free or Die Hard would likely be cut to get a PG-13 Rating. Bruce, say it isn’t so!
“I really wanted this one to live up to the promise of the first one, which I always thought was the only really good one,” Willis told Vanity Fair. “That’s a studio decision that is becoming more and more common, because they’re trying to reach a broader audience. It seems almost a courageous move to give a picture an R rating these days. But we still made a pretty hardcore, smashmouth film.’
Is it me, or are movie executives getting dumber and dumber? The popcorn crowd wants to see R-Rated action and horror flicks. The comedy crowd wants more R-Rated comedies. Yet they feel that a PG-13 would pull more money just because of age demographics. They might think this is a good business decision but I’m sure they could make a hell of a lot more money with a good R-rated action flick than a PG-13 effort with most of the punches pulled. The audience will notice, and not show up (or at least in theory – Wild Hogs still baffles me). Fox, take notice: don’t piss off your core audience.