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The first Saturday in May is always Free Comic Book Day, when you can stop by your local comic shop and pick up some FREE strips to enjoy. Of course, you don’t need me to tell you this when, embedded below the break, we have Kevin Smith‘s commercial for the event and he does a perfectly fine job of selling the event.

Smith didn’t direct the spot, he’s just providing the voice over. So who did direct it? The surprise answer to that question awaits you after the break too.

Here’s the ad.

And who directed it? I did. And it was written by award-winning advertising copywriter and comic blogger Rich Johnston.

Don’t forget to stop by and pick up your free comic tomorrow – and maybe something else from the racks while you’re there.

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