Lionsgate has announced that they will release Sylvester Stallone’s John Rambo on January 25, 2008. January is pretty much considered the kiss of death, where bad films go to die. Aside from Star Wars Special Edition, no other film has made over $29 million on a January opening weekend, and only five January releases have gone on to make over $100 million at the box office. In comparison, December offers six times as many $100 million+ ox office hits, with nine December films going on to $200+ million.
This doesn’t seem like a good faith move by Lionsgate. I could be wrong. Paramount’s move to release Cloverfield in January also seems very curious.