On a weekend like this, even your grandmother knows what’s going to be the big winner at the box office. Various experts are all predicting The Twilight Saga: Breaking Dawn Part 1 will soar over $100 million and maybe even reach $150 million, putting it somewhere between second and fourth all time. (The Dark Knight at $158 million is second and The Twilight Saga: New Moon at $142 million is fourth.) With around $30 million from midnight shows alone, Bella and Edward are well on their way.
When a movie so dominates the box office like that, it means collateral damage: sold out shows and people clamoring for other films. For the family’s there’s Happy Feet Two and, for the men, there’s last weekend’s surprise box office champion, Tarsem Singh’s sword and sandal action film Immortals. The team behind that movie created a very targeted commercial urging men to check out their film over the vamps and you can see it after the jump.
Thanks to JoBlo for this video.
I think that’s pretty self explanatory, don’t you?
Having not seen Immortals yet, I can’t rightfully compare its quality to The Twilight Saga: Breaking Dawn Part 1 however, I have seen that film and it won’t take much to be better. Plus, Immortals not only has the action for the guys, it has way more shirtless men than Twilight does for the girls.
Here’s a particularly fun piece from Russ’ review of the film last week that gives a good idea of what to expect of Immortals.
The violence is some of the most grim and painful I’ve seen in a major film. It rarely crosses into ‘mean.’ More often than not it is like Sony’s God of War games come to digitally bloody life, and so over the top that it doesn’t imply pain so much as disbelieving cries of ‘holy shit!’ But there are ugly moments, to be sure. Any guy sensitive to ball-bashing should beware.
Will you see Immortals over Twilight this weekend?