Posted on Tuesday, March 29th, 2011 by Germain Lussier
The first trailer for Martin Campbell‘s Green Lantern, starring Ryan Reynolds, hit theaters in November and was mostly panned by fans and non-fans alike. Since then, we’ve seen an extensive amount of footage and promotional materials from competing summer superhero movies like Thor, Captain America: The First Avenger and X-Men: First Class but Green Lantern, scheduled for release June 17, has been a non-entity. According to Warner Bros. motion picture group president Jeff Robinov, a final trailer should be attached to Thor on May 6 and the reason why we haven’t seen any new marketing materials is because the intricate special effects scenes are taking longer to compete than originally anticipated. Read more about this after the break.
Robinov did an extensive interview with the Los Angeles Times and discussed everything Warner Bros. We already wrote about Justice League, rebooting Batman and now here’s his take on Green Lantern, which is as important a movie as Warner Bros. has on their slate simply because it needs to be successful for the rest of the DC character films, save for The Dark Knight Rises and Superman, to start rolling out. Here’s what Robinov said about the problems with marketing:
We are on a learning curve in getting 3-D materials and marketing materials on the same schedule. [The advertising campaign] has been delayed strictly from production….We won’t be in this position again.
The studio is also well-aware that the first trailer didn’t pack the punch they had intended. Here’s what their president of worldwide marketing, Sue Kroll, had to say:
Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren’t ready to show, and we suffered for it. We can’t afford to do that again.
From what I’ve heard about the movie, the script that had been floating around online is very different from what we’ll see on screen come June 17. The film is apparently very ambitious with a large percentage of the film taking place off Earth rather than on it and all of these statements about perfecting the effects and the 3D seem to back that up.
It’s encouraging that, after that first trailer (which you can watch again below), Warners decided to hold back until everything was ready. The question then becomes is it too late? The film is only a few months away and the awareness is way lower than its competition. Are you still excited for Green Lantern? Do you think it’s going to be able to hit a home run for the rest of the DC characters?