force awakens box office

When J.J. Abrams confirmed that the third Star Wars: The Force Awakens trailer would be the last, plenty of fans applauded his restraint. At a time when marketing teams seem perfectly happy to give away every big twist if it’ll get butts in seats (ahem, Terminator: Genisys), it was great to see Disney keep the mystery alive.

Then an international trailer dropped. And then a TV spot. And another TV spot. And another, and another, and another. At this point, even those of us who were once so parched for footage that we’d pick apart each and every single frame were starting to get anxious we’d glimpsed too much. So how much have we seen, really? Well, according to a new video that compiles all the footage released so far, about six and a half minutes.

See all the Force Awakens footage in chronological order after the jump. 

Disneyland Experience (via Star Wars News Net) scoured every Force Awakens teaser, trailer, preview, spot, and featurette to collect every single bit of footage released so far, and then put them together in what they believe to be chronological order. You can watch their supercut below.

According to THRStar Wars: The Force Awakens runs 136 minutes. So six and a half minutes of footage might sound like a lot (20 seconds of it is studio logo and title cards), but it really amounts to about 5% of the whole movie. The content of the footage matters, too. From what we can tell, most of this material is from the beginning of the movie — the first half of it, or maybe even the first 30 minutes. This isn’t like the time a fan put together what was essentially a 25-minute cut of The Amazing Spider-Man, just by editing together officially released footage from Sony.

Disney’s marketing strategy for Star Wars: The Force Awakens is total saturation. It feels like there’s a new TV spot being released every five minutes, and you can buy Star Wars-themed everything, from waterproof mascaras to condensed chicken soups. It’s honestly a wonder the Star Wars-branded eggs jokingly predicted by Stephen Colbert haven’t actually come to pass. (And for the record, I would totally buy them.)

However, the marketing team has been very savvy about what they choose to reveal and conceal. They’re reusing a lot of the same footage, and withholding clips that might give away too much. Sure, we know Finn gets a lightsaber, that Han Solo’s become a true believer, and that BB-8 is basically the cutest thing ever. But we still don’t know where the hell Luke Skywalker is.

If you’d rather go into Star Wars: The Force Awakens totally unspoiled, then yeah, you should probably avoid all the clips and trailers. But if you’re the kind of fan who just can’t help clicking play on every new promo, you can probably rest assured that Disney’s got your back. They know what a ravenous bunch Star Wars fans are, and they’re experts at pretending to give it all up while not actually giving up very much at all.

Star Wars: The Force Awakens is in theaters Decem– you know what, I’m not even going to bother. You know it by heart already.

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