Warcraft trailer

Director Duncan Jones finished shooting Warcraft almost a year ago. Production wrapped in May of 2014 but the film is not scheduled for release until March 11, 2016. In the meantime, the director and his team are working hard not only on post-production, which includes a lot of performance capture and computer graphics, but marketing. How do you sell the masses on a super-geeky property based on a popular video game which still remains a niche property as far as the mainstream is concerned?

One idea Jones had was to do two separate Warcraft trailers for two of the major factions in the action fantasy adaptation: one for the Horde and one for the Alliance. Whether or not that’ll happen, or when it’ll happen, we don’t yet know. But below, read Jones discuss Warcraft’s marketing and offer an update on the film.

JoBlo caught wind of Jones talking about some of the Warcraft trailer talk on Twitter. Here are a few of the tweets Jones dropped on fans.

The idea of two trailers, one for the Horde and one for the Alliance, is super cool. However, if it happened at all, it would probably be more of an online only thing. Something for the hardcore fans. A first trailer, especially in theaters, has to be tailored for mass appeal. (Hence Jones’ other tweet about a “broader audience.”) If someone is unfamiliar with Warcraft and saw a teaser trailer about a “Horde” or “Alliance,” without the context of one another, they’d might immediately get confused and check out altogether.

As for the short mention of the score, Ramin Djawadi (Game of Thrones) is reportedly doing the music and if you think about the theme song for that show, you’ll be humming it all day. You’d have to imagine with an extended amount of time to work on Warcraft, he’ll come up with something equal to or better. Or already has.

Warcraft stars Ben Foster, Travis Fimmel, Paula Patton, Dominic Cooper, Toby Kebbell and Rob Kazinsky. It opens March 11, 2016.

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