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Here’s a unique and bold take on the theatrical distribution model. Director Morgan White is offering up copies of his documentary The Rep to any theater willing to play it, free of charge. They keep 100% of the profits.

The film is about a fading niche of theaters that show only older, classic films. You can see a trailer here and read more here, as well as below.

Morgan posted the following to the official Rep website:

Are you a programmer of an independent theater, or maybe a film fan who loves the theatrical experience? I need your help!

At it’s core, The Rep is about the preservation of repertory and independent theatres, and the cinematic experiences one can have sitting in a darkened theatre with a group of people. That experience is something that I value greatly, and it was the driving force behind the creation of The Rep. I want to see these theatres survive.

And so, it is with that sentiment in mind that I’m offering The Rep to any theatre who’d like to play it, letting them keep 100% of the profits to put back in to their business. Maybe they could put the money in to programming an awesome rep flick, or put it towards upgrades to their theatre. What ever they see fit is A-Ok with me!

To do all this I need you, the film fans, to contact your local theatre and ask to see The Rep. You’ll be helping to get the word out there, and also aid in the preservation of these cinematic experiences that mean so much.

So contact your local rep theaters and tell them you’d like to see The Rep. If there’s a slot, it seems like a win win.

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