Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.
We all know that This Is The End is chock full of huge comedy (and movie) stars: James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.
Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »
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The month of May may be filled with superheroes, furious action, spaceships and hangovers, but one film aims to fool all the rest. That’s the star-studded heist film Now You See Me, starring Jesse Eisenberg, Woody Harrelson, Isla Fisher, Dave Franco ,Mark Ruffalo, Mélanie Laurent, Michael Caine and Morgan Freeman.
Directed by Louis Leterrier, the May 31 release follows a group of magicians who perform incredible heists. An inventive piece of viral marketing tied to the film has just kicked off called the Diamond Heist Challenge. The task is simple. Scour the Internet looking for the thirteen diamonds in a deck of cards, each unlocking a very special and exclusive clip from the movie.
And guess what? You’ve already got one as /Film is proud to debut a brand new image from the film that so happens to be the Five of Diamonds part of the challenge. Check it out below. Read More »
General Zod isn’t the only one who can take to the airwaves to threaten the hero of a summer blockbuster. John Harrison is joining the club too. The villain of Star Trek Into Darkness, played by Benedict Cumberbatch, stars in a brand new clip where he calls out James Kirk (Chris Pine) for his cocky personality. He says he’s going to help push Kirk to the edge, making sure he goes ahead and kills the entire crew of the Enterprise.
Take that plot hint, wrap it in a good, chilling Benedict Cumberbatch monologue, and you’ve got the clip below. Read More »
This is the week Man of Steel takes off like a speeding bullet. There’s a new trailer expected, we already saw some new images, and a viral campaign has kicked off too. General Zod (Michael Shannon) taunts Kal-El (Henry Cavill) in a new, static filled video, filled with the kind of sadistic intensity reminscent of The Joker’s videos in The Dark Knight. Check it out below. Read More »
Forever and a day has seemingly passed since fans were given their first glimpse at Neill Blomkamp‘s sophomore sci-fi film, Elysium, which stars Matt Damon, Jodie Foster and Sharlto Copley in a story about a man (Damon) trying to reach Elysium, an orbital community of the rich and powerful, in order to save his life. That glimpse was at Comic-Con 2012. Soon after that, Sony Pictures bumped the film to August 2013. In the meantime, we’ve seen a few photos here and there but only the lucky few in Hall H at Comic-Con have seen actual footage from the film.
That seems like it’s going to change in the next few days as Sony has kicked off a new viral site for the film. On the site, four locations are revealed (including New York and Los Angeles) to be having “Live Demonstrations” of Elysium “By Appointment Only” with links to a GoFobo page. Sounds like a footage screening to me. Get the links and explore the viral site below. Read More »
Briefly: Pixar’s latest film, Monsters University, is still a few months from release, but each and every day the marketing gets increasingly awesome. Disney is really playing up the whole “college” aspect of the film with commercials for the University, rather than the movie, selling a tone and setting as opposed to the characters and franchise. The latest example of this is their little online April Fools prank showing Fear Tech, an obvious rival to MU, hacking the homepage for the school. That’s an image above, click here for the full Fear Tech takeover.
Posted on Wednesday, March 20th, 2013 by Angie Han
Dwayne Johnson‘s gone from franchise to franchise the past few years, but now he may finally be ready to lead an offshoot of his own. The actor reveals a Luke Hobbs spinoff could “possibly” arrive after Fast & Furious 6. Also after the jump:
- Johnson also talks Bond and Expendables 3
- The Transformers series will return to Chicago
- Scary Movie 5 gets a slightly less crass poster
- No, Meryl Streep will not be in Anchorman 2
- See Bruce Willis‘ international G.I. Joe poster
- Cobra Special Forces has a message for the Joes
- Hatchet III teaser is all about Victor Crowley
- Monsters University reacts to March Madness
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For Pixar’s latest, Monsters University, Disney is really taking the college angle and running with it. We’ve seen updated websites, ads and more selling the movie like it’s a real university. Not only does this gets Pixar fans excited to see something new, Disney is obviously hoping it’ll pique the interest of non-fans asking, “Just what is this Monsters University thing all about?”
That viral marketing continues this week as two new MU ads have popped online pointing towards the June 21 release of the Pixar’s first prequel, starring John Goodman, Billy Crystal and others. Read More »