Disney’s Wreck-It Ralph, an epic adventure set in a video arcade, primarily focuses on the worlds and characters of three fictional games: Fix-It Felix Jr., an old-school stand up inspired by Donkey Kong and Rampage; Sugar Rush, a sit-down racing game blending Mario Kart and Candyland; and Hero’s Duty, a first person shooter in the mold of Time Crisis, Call of Duty and Halo. Disney recently released viral commercials for the first two games, seen here and here, and now the trilogy is complete. After the jump, check out the commerical for Hero’s Duty, featruing the music of popular dubstep artist Skrillex. Read More »
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Disney’s latest animated film, Wreck-It Ralph, is a marketing dream. A movie set in the world of video games blends two hugely popular, and lucrative, mediums into one family friendly product. So far we’ve seen tons of cool posters, some viral trailers and and now things are hitting the street.
A reporter for the San Francisco Chronicle found several photo booths posing as bus stops on the streets of the city and documented the experience. It’s a pretty cool free, viral experience. Check out the images, as well as a few new clips from the film, after the jump. Read More »
One of the many truths you may not know about Disney’s upcoming film Wreck-It Ralph is that about half the movie, maybe more, takes place in the video game Sugar Rush. Inspired by Mario Kart, with a whole lot of Candyland thrown in, it’s the world where Ralph (John C. Reilly) befriends a glitch named Vanellope von Schweetz (Sarah Silverman) and develops a friendship that changes the arcade forever.
Some were worried knowing so much of the film takes place in this game but it’s, by far, the most interesting world created by director Rich Moore and his team. Both Fix It Felix Jr. and Hero’s Duty are incredibly cool, but the level of visual detail and brilliant use of the candy theme make Sugar Rush a world you really don’t want to leave. Want proof? Disney has released a commerical for the game that gives you a hint at just a few of the cool twists and turns you can expect. Check it out below. Read More »
Monsters University is now online. The University, not the movie. Disney has launched the official “.edu” website for the university at the center of their 2013 film, Monsters University, and it’s a rich, detailed and clever take on the college website complete with some Pixar charm. Read about upcoming events, admission policies, social activities and Greek Life, purchase merch in the school store, you name it it’s probably on there. Check out the highlights and get the link after the jump. Read More »
As you know by now, Disney Animation’s Wreck It Ralph follows the journey of a villain from an old 1980′s arcade game. To help promote the film, the mouse house has created an awesome viral video which claims to be a 1982 commercial for the Fix It Felix Jr arcade game. Watch the television spot embedded after the jump. And if you haven’t already, play the Fix It Felix Jr. arcade game online (also available on the Apple app store).
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The logline enough is enough to pique your interest. Like Crazy director Drake Doremus helms a series in which Topher Grace voices a character who wakes up each day looking like someone else and interacts with Mary Elizabeth Winstead. You’re in right? Well, thankfully, you can watch the whole thing right now.
The Beauty Inside is a six episode web series, sponsored by Intel and Toshiba, that ran over the summer and gave fans a chance to be a part of it through social media interactions. That interactive bit has finished, though, and what’s leftover is basically a 40 minute Drake Doremus movie starring Topher Grace and Mary Elizabeth Winstead that you can watch, for free, right now. Check it out after the jump.
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After four features including this year’s The Grey, it’s no surprise Joe Carnahan is considered a solid filmmaker. The bigger surprise is that he’s now becoming an innovator in the world of social media too. Carnahan made big headlines last month when he posted two pitch trailers created for a possible Daredevil reboot at 20th Century Fox. They were rare but welcome glimpses into the development of a major property, similar to Kevin Tancharoen’s Hunger Games pitch trailer.
Now Carnahan is sharing again. Thursday he posted a screen test for a film he wrote and is hoping to direct, called Continue. He describes it as “Groundhog Day as an action movie.” Unfortunately, Carnahan has since removed the clip. After the jump, read what he had star Frank Grillo doing, and thoughts on whether or not we’ll ever get to see the film. Read More »
“Think Ocean’s Eleven, The Avengers, but this time it’s real.” That’s how Academy Award-winning documentarian Louie Psihoyos describes The Heist, which is the code name for the climactic event of his still untitled follow-up to the breathtaking 2009 film The Cove. With that film, Psihoyos and his team went undercover and exposed the unfathomably awful treatment of dolphins in Japan. The Heist is part of the follow-up which aims to education and prevent the global extinction of over half the species living under the sea. How exactly Psihoyos and his team plan to do that is a mystery, but he says the events in the film “give endangered species a voice by using urban spaces as the world’s largest canvas for the sights and sounds of the creatures we’re losing.”
With the help of the Oceanic Preservation Society, production of the films is more than halfway done but in order to get the world’s attention, the team has one, final audacious act planned for the finale: The Heist. The only problem is, they can’t afford it. So they’ve taken to Kickstarter to raise $50,000 for the film’s completion. After the jump, watch Psihoyos’s mighty convincing pitch video and find out where you can contribute. Read More »
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