Briefly: Pixar’s latest film, Monsters University, is still a few months from release, but each and every day the marketing gets increasingly awesome. Disney is really playing up the whole “college” aspect of the film with commercials for the University, rather than the movie, selling a tone and setting as opposed to the characters and franchise. The latest example of this is their little online April Fools prank showing Fear Tech, an obvious rival to MU, hacking the homepage for the school. That’s an image above, click here for the full Fear Tech takeover.
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Posted on Wednesday, March 20th, 2013 by Angie Han
Dwayne Johnson‘s gone from franchise to franchise the past few years, but now he may finally be ready to lead an offshoot of his own. The actor reveals a Luke Hobbs spinoff could “possibly” arrive after Fast & Furious 6. Also after the jump:
- Johnson also talks Bond and Expendables 3
- The Transformers series will return to Chicago
- Scary Movie 5 gets a slightly less crass poster
- No, Meryl Streep will not be in Anchorman 2
- See Bruce Willis‘ international G.I. Joe poster
- Cobra Special Forces has a message for the Joes
- Hatchet III teaser is all about Victor Crowley
- Monsters University reacts to March Madness
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For Pixar’s latest, Monsters University, Disney is really taking the college angle and running with it. We’ve seen updated websites, ads and more selling the movie like it’s a real university. Not only does this gets Pixar fans excited to see something new, Disney is obviously hoping it’ll pique the interest of non-fans asking, “Just what is this Monsters University thing all about?”
That viral marketing continues this week as two new MU ads have popped online pointing towards the June 21 release of the Pixar’s first prequel, starring John Goodman, Billy Crystal and others. Read More »
The first Hunger Games film was released one year ago this month. Feels longer than that, doesn’t it? Maybe that’s because so many other huge blockbusters have been released since then. But The Hunger Games, unlike those other blockbusters, continues with a sequel coming out this year.
The Hunger Games: Catching Fire will be released on November 22 and Lionsgate has already started marketing for the film. We saw the Victors Posters and now individual character portraits are being released. To start, we see Effie Trinket (Elizabeth Banks), Caesar Flickerman (Stanley Tucci) and Haymitch Abernathy (Woody Harrelson), all of whom are reprising their roles in the sequel.
UPDATE: We’ve added Cinna, played by Lenny Kravitz.
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Posted on Thursday, February 28th, 2013 by Angie Han
Stay classy, New York City? Director Adam McKay reveals that Anchorman: The Legend Continues will take the Channel 4 News Team to the Big Apple. Also after the jump:
- Jason Clarke comments very briefly about his Apes character
- Rooney Mara “definitely” wants to do the Dragon Tattoo sequel
- Super Troopers 2 will “hopefully” shoot sometime this year
- Looks like a second Star Trek Into Darkness trailer is coming soon
- Producer Eli Roth is “very proud” of The Last Exorcism Part II
- Speaking of, check out the film’s terrifying beauty shop prank
- Paranormal Activity 5 might have special ghosts for 3D glasses
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“From the moment it launched just three short weeks ago, it was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution.” So says Oscilloscope’s “Minister of Informative Updates” Bruce Farnsworth, who is currently releasing the upcoming film, It’s A Disaster, on the Vine video app.
Obviously, he’s joking.
What’s not a joke is that the Oscilloscope Vine account (accessible through their Twitter @OscopeLabs) is releasing a sizeable amount of It’s A Disaster, Todd Berger‘s upcoming apocalyptic comedy starring David Cross and Julia Stiles. Check out a few examples below and read the full release. Read More »
Briefly: A new “Stark Industries” website, no doubt meant to promote Iron Man 3, makes a big promise: Become Iron Man. The recently-launched site doesn’t have much to offer right now beyond a registration landing page, but presumably there will soon be some content to help fulfill the notion that someone other than Tony Stark might become Iron Man. There are going to be further explorations of that in Shane Black‘s May 3 release, no doubt, as well. Read More »
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Every franchise needs its good guys and its bad guys. In the G.I. Joe universe, the bad guy is Cobra, a convert organization hell bent on world domination. They came pretty close in G.I. Joe: The Rise of Cobra and in next month’s G.I. Joe Retaliation, they’ll do just that. Directed by Jon M. Chu, the film will show what the members of G.I. Joe (Channing Tatum, Dwayne Johnson, Bruce Willis, etc.) will have to do to stop Cobra from taking over the world.
Sometimes, though, it’s fun to play the bad guy and Paramount has just released a recruitment video for Cobra. The video sends you to a website where you can go to previously scheduled social events and prove your loyalty to Cobra. Check it all out below. Read More »