10 cloverfield lane viral marketing

I have mixed feelings on viral marketing in general, mainly because I went in real deep with the Cloverfield online campaign back in 2007 and 2008, only to realize that all of those faux websites and fake news stories ultimately had little to do with the final film. And yet, I cannot deny that Bad Robot (and whoever they hire to help with the heavy lifting) does this kind of stuff better than anyone else. The viral marketing for 10 Cloverfield Lane has been ambitious and weird, providing all kinds of backstory for John Goodman‘s mysterious survivalist and hinting at what has trapped him and two strangers in an underground bunker. If you like to fall down rabbit holes, this is a rabbit hole worth tumbling into.

And it probably won’t get better than this – a text-based video game has been discovered within the depths of the viral campaign’s main hub website and it tasks you with surviving inside a bunker when the world above ground comes to an end.

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10 Cloverfield Lane Trailer

I’m trying to stay in the dark when it comes to 10 Cloverfield Lane. The teaser showed us pretty much everything we needed to know, but apparently the trailer that premiered the other day on The Walking Dead revealed more information about Dan Trachtenberg‘s feature debut. With the film opening in theaters next month, we’ll soon see more from 10 Cloverfield Lane.

For the past few weeks there’s been plenty of viral marketing for the project, and now we have more of it to unpack, including different trailers and coordinates to a location — which someone actually went to and took a video of his discovery.

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10 cloverfield lane trailer images

A new trailer for director Dan Trachtenberg‘s 10 Cloverfield Lane arrived a few days ago and many moviegoers saw it when they turned out in record-breaking numbers to see Deadpool. And if you watched this trailer in theaters and thought something was up, you were right. It turns out that this latest preview contains a subliminal image, something you can only really take in by going through the footage frame-by-frame. And since this is the internet and the internet has never met a mystery it didn’t want to solve, the evidence is now available for all to examine.

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10 cloverfield lane viral marketing

A viral campaign for 10 Cloverfield Lane has begun, and it seems to connect directly with the augmented reality game (ARG) for Matt Reeves‘ original Cloverfield. Earlier this month we explained how Tagruato (the Japanese drilling company that produced Slusho that was likely responsible for unleashing the Cloverfield monster on New York City) had new activity on the interwebs. Well, now the official company website has posted an update that directly connects the backstory for 10 Cloverfield Lane to the original Cloverfield. While I’m pretty sure that this backstory isn’t explicitly explored in the movie, I’ll let you choose if you want to learn more.
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Paranormal Activity prank

Next week brings what is supposedly the final installment of the Paranormal Activity franchise. The found footage horror sensation began in 2009, when a little Slamdance film garnered so much buzz for being flat-out scary that it became a surprise horror hit. It spawned what will be five sequels when The Ghost Dimension arrives.

And since this is the final chapter of the film series, the marketing team behind the films wanted to have one final bit of fun with some unsuspecting strangers. An effects crew was hired to rig the actual house from the first movie for quite the incredible Paranormal Activity prank. This would scare the hell out of me. Read More »

Hoverboard Commercial

This year, luxury automobile manufacturer Lexus turned the future into the present by making a real working hoverboard, thanks to the science of super-cooled magnets. We’re still a long way off from having hoverboards on streets around the world, but it’s at least a step in the right direction.

However, in honor of Back to the Future Day coming up in just under a couple weeks, Universal Pictures has unleashed an official hoverboard commercial, touting the Mattel branded toy of the future, as if it were a product of the present. Read More »

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Batman v Superman viral

New York Comic-Con is in full swing today, so there are bound to be some big updates coming from the convention this weekend. Some viral marketing in conjunction with NYCC has already kicked off with a Fortune profile on the vegan hipster billionaire Lex Luthor Jr. (played by Jesse Eisenberg) from Batman v Superman: Dawn of Justice, and now another interesting tie-in has popped up online.

LexCorp has debuted a new video advertising the forthcoming release of Lex/OS, the world’s most secure and private operating system. This was teased in the aforementioned Fortune interview, and it’ll be interesting to see what comes out of this Batman v Superman viral marketing campaign. Watch the Batman v Superman viral video after the jump.  Read More »

Lex Luthor in Batman V Superman: Dawn of Justice

Ever since Jesse Eisenberg (The Social Network) was cast in Batman v. Superman: Dawn of Justice, fans haven’t been quite sure what to make of the actor playing Lex Luthor. It’s a completely out-of-the-box choice, which, to me, is exciting. The glimpses of his performance in the Comic-Con trailer teased an eccentric take on the character, but a new piece of Batman v Superman viral marketing gives us a better idea of what to expect from the new Lex Luthor. Learn about Superman’s adversary after the jump.

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The Martian Neil deGrasse Tyson video

There are plenty of people who are already sold on The Martian, the latest sci-fi drama from Ridley Scott. It’s one of our 30 Movies to Be Excited for Before the End of 2015, and the most recent trailer really showed how good it looks.

But 20th Century Fox still has a little over a month to go before the film hits theaters, and they’re continuing their impressive viral marketing campaign with yet another cool video focusing on the crew of the Ares 3, another manned mission to the surface of Mars. This time, famed astrophysicist Neil deGrasse Tyson examines the upcoming mission in the style of the recent Cosmos: A Spacetime Odyssey series.

Watch The Martian Neil deGrasse Tyson video after the jump! Read More »