Hasbro logo

Have you ever wondered how the Transformers movies came to be? Or how about the box office failure Battleship, the two G.I. Joe movies, or the upcoming Jem and the Holograms film adaptation? All of these films started as toys owned by the Hasbro toy company.  Business Insider talked with Hasbro Chief Marketing Officer John Frascotti to find out how these toys become movies and I think some of the details are fascinating and humorous.  Find out how toys get made into movies, after the jump.

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GI Joe Dwayne Johnson

The two G.I. Joe films have been moneymakers for Paramount, and the studio is moving forward with the third installment. Hit the jump to find out who has been hired as the new GI Joe 3 screenwriter.

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international Transformers 4 poster header

Transformers: Age of Extinction opens Thursday night and is sure to be the biggest movie at the box office for the next couple weeks. That suggests people are rabid for content based on the movie and, as per the laws of the Internet, everyone is happy to oblige. Case in point: three cool, but very different videos on the franchise are now online.

One will recap what happened over the seven-hour running time of the first three Transformers movies. The second features Red Letter Media watching those first three movies simultaneously with hilarious results, and the third shows how director Michael Bay used 3D in the new film. Watch the Transformers videos below. Read More »

GI Joe Transformers movie

Hasbro owns G.I. Joe and Transformers. Paramount distributes both the G.I. Joe and Transformers films. Producer Lorenzo di Bonaventura produces both film franchises. All of which means the potential for a crossover is one hundred-percent there. It almost seems too easy, especially in the modern Hollywood where crossovers like The Avengers, Batman v Superman and X-Men: Days of Future Past have become the norm. Unfortunately though, with the fourth Transformers, Transformers: Age of Extinction, hitting theaters this week, di Bonaventura has stated on the record that a G.I. Joe/Transformers movie crossover isn’t likely to happen. Read More »

Trolls movie Anna Kendrick

Troll dolls haven’t been relevant since the mid-’90s or so, but DreamWorks Animation announced last year that they were determined to bring back the fluffy-haired, jewel-bellied beasts. Now they’ve found just the people to do it.

Mike Mitchell (Shrek Forever After) is set to direct Anna Kendrick in the musical franchise-starter Trolls. Get character details, release date info, and more after the jump.

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Transformers Robots In Disguise

No matter how successful Transformers: Age of Extinction is at the box office later this month, the Transformers are here to stay. More details on a brand-new animated series have just been revealed. It will air on The Hub in 2015. The show is officially called Transformers: Robots in Disguiseand will center on Bumblebee who returns to Earth to help fight a new batch of Decipticons.

Above, you can see the first image of the show, which hints at new designs for the Transformers. Below, you can read about who is in the voice cast and even see a brand-new Chinese poster for the live-action project, Transformers: Age of Extinction. Read More »

Magic The Gathering

When playing any kind of fantasy role playing game — even a card-based game — the story can be everything. 20th Century Fox agrees. Six months after announcing development of a movie based on the popular card game Magic the Gathering, the project has picked up a writer. He’s Bryan Cogman, and while you might not know the name, you know his work. He’s a producer, story editor and writer on a little show called Game of Thrones. Read More »

Transformers: Age of Extinction Clip

Michael Bay‘s fourth Transformers movie opens in just a couple weeks, and Paramount has yet to really show the film publicly, or even in critic screenings. Instead, the studio is dropping a steady stream of TV spots featuring new footage, and even a clip or two. Below, you can watch a Transformers: Age of Extinction clip in which Mark Wahlberg does some heavy acting opposite a threatening Kelsey Grammer. Then check out two TV spots, one of which is a minute-long affair. Read More »

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