Most people would agree the best theatrical movie experience is 70mm IMAX film projection. With IMAX Laser, the company’s aim was to try and replace – and hopefully even surpass – that experience. They’ve succeeded.
Earlier this month, IMAX debuted the first IMAX Laser projection system in the United States at the TCL Chinese Theater in Hollywood, CA. This system is 60% brighter than traditional film projection, with darker blacks and whiter whites creating a contrast that is exponentially better than 70mm IMAX projection. “You haven’t seen a movie until you’ve seen it in IMAX Laser at the TCL Chinese,” said Alwyn Hight Kusher, the president of the theater. That might be a slight overstatement, but IMAX Laser is definitely another evolutionary step in the theatrical experience.
Below, watch a video about IMAX Laser projection and read some more details. Read More »
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If IMAX is the future of movies, the company is really going to show it with Brad Bird‘s Tomorrowland. While the director didn’t shoot in native IMAX, his film will be presented entirely in an expanded aspect ratio when it is released on May 22. Sam Mendes’ Skyfall did something similar; it was shown in a 1.9:1 aspect ratio, which is 25% bigger than a regular screen. Tomorrowland will be similar.
If that’s not enough, fans who go to see Avengers: Age of Ultron in IMAX will be presented with an extended look at Tomorrowland, running about six minutes long. Read more about the Tomorrowland IMAX goodies below. Read More »
Even though pretty much everyone in the world has seen the Batman v Superman teaser trailer already, Warner Bros. is still hosting a IMAX trailer event Monday. How do they entice people who got tickets to still go? Well, director Zack Snyder tweeted that a few extra shots will be included in this trailer and fans will have a chance to get two special Batman v Superman IMAX posters. Check them out below. Read More »
Other film series have taken the plunge into full-format IMAX shooting, and Captain America: Civil War will be Marvel’s first foray into using full IMAX sequences. The twist is that this one will go about it in a slightly different way. The sequel, which is about to get under way in Atlanta under the direction of Anthony and Joe Russo with returning cinematographer Trent Opaloch, will be the first to use a new IMAX camera, the digital 2D system co-developed by IMAX and Arri. Read More »
IMAX film stock is large. And that means, it needs a larage light to shine through it in order to project on those massive screens. We rarely think about that kind of thing when we’re watching a movie but the light bulb in a projector could not be more important. Especially an IMAX projector.
So what does an IMAX lightbulb look like and how do you change one? A new video shows you the process and it’s pretty fascinating. Check out the IMAX lightbulb video below. Read More »
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Posted on Wednesday, April 8th, 2015 by Angie Han
Prepare to spend a lot of your time in IMAX theaters over the coming year. IMAX and Disney have just renewed their contract through 2017. The deal covers, among other things, upcoming tentpoles from Star Wars, Marvel, and Pixar. Get the details on the Disney IMAX deal after the jump. Read More »
For several years, IMAX has been working on a revolutionary new laser projection system. Projection technology that blows away digital and film in terms of clarity and contrast. Well, out of nowhere that technology is now. Literally.
IMAX will publicly debut laser projection at Wednesday world premiere of Furious 7 at the TCL Chinese Theater in Los Angeles, California. It’ll remain in the venue indefinitely. Read more about IMAX laser projection below. Read More »
IMAX loves giving away free posters at early screenings of their films and they’ll be doing the same next month. That’s when Avengers: Age of Ultron hits theaters and the official Avengers Twitter page has posted four possible posters fans can vote for to get at IMAX screenings of the superhero sequel. Check out the Avengers Age of Ultron IMAX posters below. Read More »
Posted on Friday, March 27th, 2015 by Angie Han
James Bond is a man who demands the very finest in life, so obviously he won’t settle for just a regular-sized theatrical run. No, he’ll be coming at us on the biggest screens in the world this fall, as Spectre gets an IMAX release. Get the details on the Spectre IMAX rollout after the jump. Read More »