If ever a video game franchise begged for the blessing of action director Michael Bay, Need for Speed would be it. The title could almost be a subtitle for the man behind Bad Boys, The Rock and Transformers and now he’s directed his first video game trailer for the franchise’s latest game. Need for Speed: The Run will be released November 15 and centers on a cross country race where the winner gets $25 million and everyone else dies. Bay’s trailer is comprised completely of in game footage and highlights the game’s two lead voices, Never Back Down‘s Sean Faris and Mad Men‘s Christina Hendricks, as well as massive action set pieces.
After the jump, see Bay’s take on racing video games as well as a behind the scenes video of the master of Bayhem himself. Read More »
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Posted on Friday, September 23rd, 2011 by Angie Han
Harmony Korine has built up quite a reputation as a polarizing cult filmmaker (writer of Kids, writer/director of Gummo, Mister Lonely, Trash Humpers), but that hasn’t stopped him from doing quite well for himself in the relatively safe world of commercials. Among his past high-profile clients are Budweiser, Liberty Mutual, and Axe. His latest commercial effort sees him teaming up with high-end fashion line Proenza Schouler for a four-minute short titled Snowballs, featuring the brand’s Southwestern-flavored Fall 2011 collection. Although Snowballs won’t drop til next week, we’ve got an exclusive look at two posters for the film that suggest something artsy, colorful, and hopefully a little twisted. Check ‘em out after the jump.
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Darren Aronofsky‘s original plan was to follow up Black Swan with The Wolverine. Instead, he chose Luscious Plumping Mascara. Aronofsky’s second directing gig (he did a Yves Saint Laurent commercial too) after the incredible success of Black Swan is this brand new Revlon commercial featuring Jessica Biel and rapper/producer Pharrell Williams. In classic Aronofsky fashion, there’s plenty of beauty going on in these frames. Check it out after the jump. Read More »
Posted on Thursday, April 21st, 2011 by Angie Han
When Keira Knightley or Natalie Portman stars in a luxury fragrance commercial, she gets one gorgeous love interest. But when Vincent Cassel appears in one, he gets three. As part of his duties as the “face” of Yves Saint Laurent’s La Nuit de L’Homme cologne, Cassel recently reteamed with his Black Swan director Darren Aronofsky to shoot this ad, in which Cassel goes on the prowl on one eventful night in Paris. Watch it after the jump.
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Posted on Tuesday, March 22nd, 2011 by Angie Han
Another day, another high-end fragrance ad shot by a famous director and featuring a famous movie star. (Seriously, there are so many of these.) This time, it’s Atonement helmer Joe Wright directing a Chanel Coco Mademoiselle ad in which Chanel spokesmodel / actress Keira Knightley dons a sexy beige jumpsuit, rides around Paris on a motorcycle, and strings along a handsome photographer — all while wearing the Coco Mademoiselle scent, of course. Watch it after the jump.
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Guillermo Del Toro has a clone. It’s the only explanation. With films like Hellboy and Pan’s Labyrinth, we know the director is fond of creating monsters and he must have figured out a way to make another version of himself. How else could he possibly be expected to do all of the things that he’s attached himself to? He’s producing several movies, consulting on others, developing a video game, getting ready to direct a huge film starring Tom Cruise called At the Mountains of Madness and now he’s going to start directing commercials too. (Or, better, he is returning to commercials, as he worked on ads early in his career.) Read Del Toro’s quote and more after the jump. Read More »
Posted on Tuesday, February 22nd, 2011 by Angie Han
While it’s not that unusual for big-name directors to do commercial work on the side, there seems to be something about fragrance ads in particular that really draws them in. (“Bucketloads of money” is definitely part of it.) A new ad for the Miss Dior Cherie fragrance has premiered online, directed by Sofia Coppola and starring “brand ambassador” Natalie Portman. It looks like typical perfume ad stuff, with Portman lounging around attractively and making out with Tetro star Alden Ehrenreich and generally acting in a manner that only a person in a fragrance commercial would act — but it is pretty. Watch it after the jump.
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Director Robert Rodriguez already has a fourth Spy Kids and second Sin City on his plate, but man behind Desperado and Machete works so fast he also had the time to direct Los Angeles Lakers star Kobe Bryant in a short film for Nike called The Black Mamba. It’ll premiere online February 19, according to its Facebook page, and in anticipation there are two trailers online now. Both are pretty awesome looking and feature cameos by Rodriguez regulars Danny Trejo and Bruce Willis. Check them out, along with the official poster and more, after the jump. Read More »