Posted on Thursday, March 8th, 2012 by Angie Han
There are things it makes sense for Darren Aronofsky to direct. All of his films, obviously. PSAs for young people about the dangers of meth use. A steamy fragrance ad featuring his Black Swan star Vincent Cassel. Possibly even a music video for the unholy union of Lou Reed and Metallica. Nowhere on this list is an upbeat Kohl’s ad for Jennifer Lopez‘s apparel, home, and accessories line, and yet here we are.
This isn’t an insult to Aronofsky, Lopez, Kohl’s, the handsome backup dancers, or anyone else involved with this commercial, by the way. Titled “Classic. Remixed,” the commercial is actually a fun, poppy little video that shows off J.Lo’s considerable dance skills against her cover of Kiki Dee Band’s “I Got the Music in Me.” But who’d ever have expected these two to meet, let alone collaborate? Watch the ad after the jump.
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Commercial director Carl Erik Rinsch‘s big screen debut 47 Ronin won’t hit theaters until November 2012, but he somehow found time to shoot a new short film/commercial for Mercedes-Benz during the film’s post production period.
Rinsch’s commercials show an amazing sense of imagination, visual effects artistry and composition. We’ve profiled his amazing commercials on the site, more than once. You might recall that Rinsch was originally tapped to direct a prequel/remake of Alien, before Fox convinced Ridley Scott to helm the project himself. Rinsch’s futuristic action thriller short film The Gift quickly spread around the internet, sparking a bidding war to turn the short film into a feature. Before his first film is even finished, Rinsch has become one of the most in demand director’s in new Hollywood — his name seems to appear on every other big tentpole short list these days.
“Escape The Map” is set inside the computer world — a virtually-rendered Hong Kong. It looks like something like what I imagine Rinsch would’ve have pitched for Tron: Legacy — the result looks kind of a mash-up of The Matrix and Inception. Mariah Bonner plays Marie, someone who finds herself and her C 63 AMG Coupé trapped inside Google Streetview. The short also features music created by Oscar-winning composer Atticus Ross‘ (The Social Network) company 1159.
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Posted on Wednesday, November 9th, 2011 by Angie Han
Given that Requiem for a Dream is among the most horrifying portrayals of drug addiction to ever hit the big screen, it seems only natural that an organization aimed at reducing first-time meth use would turn to filmmaker Darren Aronofsky to direct their new series of public service announcements. In fact, the only surprising thing about that team-up is that it’s taken this long for the anti-drug people to enlist Aronofsky’s help — Requiem was released over a decade ago.
But it’s better late than never, because Aronofsky absolutely delivers here. If his four videos for the Meth Project are slightly less disturbing than Requiem, it’s probably just because at 30 seconds each, they’re only a fraction as long.
I should also warn you that while I don’t think these are technically NSFW — there’s no nudity or cursing — they’re pretty distressing, so use your best judgment if you’re watching these around other people. Videos are embedded after the jump.
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If ever a video game franchise begged for the blessing of action director Michael Bay, Need for Speed would be it. The title could almost be a subtitle for the man behind Bad Boys, The Rock and Transformers and now he’s directed his first video game trailer for the franchise’s latest game. Need for Speed: The Run will be released November 15 and centers on a cross country race where the winner gets $25 million and everyone else dies. Bay’s trailer is comprised completely of in game footage and highlights the game’s two lead voices, Never Back Down‘s Sean Faris and Mad Men‘s Christina Hendricks, as well as massive action set pieces.
After the jump, see Bay’s take on racing video games as well as a behind the scenes video of the master of Bayhem himself. Read More »
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Posted on Friday, September 23rd, 2011 by Angie Han
Harmony Korine has built up quite a reputation as a polarizing cult filmmaker (writer of Kids, writer/director of Gummo, Mister Lonely, Trash Humpers), but that hasn’t stopped him from doing quite well for himself in the relatively safe world of commercials. Among his past high-profile clients are Budweiser, Liberty Mutual, and Axe. His latest commercial effort sees him teaming up with high-end fashion line Proenza Schouler for a four-minute short titled Snowballs, featuring the brand’s Southwestern-flavored Fall 2011 collection. Although Snowballs won’t drop til next week, we’ve got an exclusive look at two posters for the film that suggest something artsy, colorful, and hopefully a little twisted. Check ’em out after the jump.
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Darren Aronofsky‘s original plan was to follow up Black Swan with The Wolverine. Instead, he chose Luscious Plumping Mascara. Aronofsky’s second directing gig (he did a Yves Saint Laurent commercial too) after the incredible success of Black Swan is this brand new Revlon commercial featuring Jessica Biel and rapper/producer Pharrell Williams. In classic Aronofsky fashion, there’s plenty of beauty going on in these frames. Check it out after the jump. Read More »
Posted on Thursday, April 21st, 2011 by Angie Han
When Keira Knightley or Natalie Portman stars in a luxury fragrance commercial, she gets one gorgeous love interest. But when Vincent Cassel appears in one, he gets three. As part of his duties as the “face” of Yves Saint Laurent’s La Nuit de L’Homme cologne, Cassel recently reteamed with his Black Swan director Darren Aronofsky to shoot this ad, in which Cassel goes on the prowl on one eventful night in Paris. Watch it after the jump.
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Posted on Tuesday, March 22nd, 2011 by Angie Han
Another day, another high-end fragrance ad shot by a famous director and featuring a famous movie star. (Seriously, there are so many of these.) This time, it’s Atonement helmer Joe Wright directing a Chanel Coco Mademoiselle ad in which Chanel spokesmodel / actress Keira Knightley dons a sexy beige jumpsuit, rides around Paris on a motorcycle, and strings along a handsome photographer — all while wearing the Coco Mademoiselle scent, of course. Watch it after the jump.
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Guillermo Del Toro has a clone. It’s the only explanation. With films like Hellboy and Pan’s Labyrinth, we know the director is fond of creating monsters and he must have figured out a way to make another version of himself. How else could he possibly be expected to do all of the things that he’s attached himself to? He’s producing several movies, consulting on others, developing a video game, getting ready to direct a huge film starring Tom Cruise called At the Mountains of Madness and now he’s going to start directing commercials too. (Or, better, he is returning to commercials, as he worked on ads early in his career.) Read Del Toro’s quote and more after the jump. Read More »
Posted on Tuesday, February 22nd, 2011 by Angie Han
While it’s not that unusual for big-name directors to do commercial work on the side, there seems to be something about fragrance ads in particular that really draws them in. (“Bucketloads of money” is definitely part of it.) A new ad for the Miss Dior Cherie fragrance has premiered online, directed by Sofia Coppola and starring “brand ambassador” Natalie Portman. It looks like typical perfume ad stuff, with Portman lounging around attractively and making out with Tetro star Alden Ehrenreich and generally acting in a manner that only a person in a fragrance commercial would act — but it is pretty. Watch it after the jump.
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