Suicide Squad online tracking

Suicide Squad is the most talked about movie online this past week. More people have been talking about that film than Rogue One: A Star Wars Story, Justin Lin‘s Star Trek Beyond or even the Harry Potter spin-off Fantastic Beasts and Where To Find Them. This is according to ComScore’s PreAct reports, which claim that Warner Bros’ DC Universe film has generated the most social media conversations of any of the films coming out for the rest of the year, both last week and cumulative. Lets delve into the Suicide Squad online tracking numbers, after the jump.
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Ghostbusters - group

The new Ghostbusters has already attracted more than its share of skeptics and outright haters, despite the fact that it won’t actually hit theaters for another several weeks. But it looks like there are plenty of others who are excited for Paul Feig‘s reboot of the horror-comedy classic. Early tracking numbers indicate Ghostbusters could open to as much as $50 million in North America. It’s not a spectacular number, but it’s not a disastrous one either.  Read More »

warcraft IMAX 3D

If you live in the U.S., you might reasonably have assumed that Duncan Jones‘ Warcraft was an epic flop. After all, it’s scraped together a paltry $37 million in its first two weekends playing at home — a mere fraction of the $160 million it cost to make. But you’d be wrong. In truth, not only is Warcraft a hit, it’s actually the most successful video game movie of all time. And we have all the other countries to thank (or blame) for that.  Read More »

Warcraft poster

Warcraft won’t open in the U.S. for another few days, but already the signs aren’t good. Early tracking suggested a limp performance in theaters, and that 23% Rotten Tomatoes score probably won’t help matters either. From here, Warcraft has all the makings of an epic flop. That is, except for the fact that it’s already a smash hit abroad. Duncan Jones‘ fantasy adventure has earned around $45.7 million in its first day playing in China — more than recent blockbusters like Avengers: Age of Ultron or Star Wars: The Force AwakensRead More »

free warcraft ticket

Are you a customer of T-Mobile? The mobile phone company is giving you a freebie: a free ticket to Warcraft via Fandango. Sure, this could easily be seen as a desperate move by Universal to inflate the box office numbers, but this kind of thing has been done for many blockbuster movies, usually through movie cash included in DVD and Blu-ray releases. So I wouldn’t look negatively upon this promotion. These kind of deals usually work to help word of mouth. Plus, if you get a free ticket you’re probably going to invite someone else or possibly a group of friends to the movie screening — who of course will actually have to pay for their tickets.

This deal specifically is part of a much larger “#GetThanked” campaign by T-Mobile, which is a nice promotion to reward their longtime customers. It appears this promotion was planned for a long while now, so don’t make any assumptions that this promotion was added to combat last minute box office tracking. The film has already made $70 million overseas from a couple dozen territories, but has yet to open in China (where its expected to make some big money) and the United States (of course). Read the full press release to find out how you can get the free Warcraft ticket and much more, after the jump.

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ZOOTOPIA 2 - Judy Hopps and Nick Wilde (1)

We often talk about how Walt Disney Animation Studios surprises us. No one expected Frozen to be the monster hit and cultural phenomenon that it became, and I don’t think anyone thought Zootopia would become one of the highest grossing films of 2016. But what might surprise you is that Zootopia is now the second biggest original movie ever released.
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Captain America Civil War

Update: During this podcast, we put the call out to listeners/readers to create a system that would act as a running scoreboard, dynamically updating with the box office numbers to show who is in the lead throughout the Summer. A /Filmcast listener named Paul answered the call, and you can now check the running tally on the Summer Movie Wager Virtual Scoreboard. We didn’t actually expect anyone to create anything as intricate as this, so a big thanks goes out to Paul. Please also check out his cocktail blog here.

Its that time of year again — the Summer movie season is upon us. And the /Filmcast team have once again gathered to compete in what has become an annual tradition: the Summer Movie Wager. Every year in the past I would make a guest appearance on the Totally Rad Show for this segment, but with that show now disbanded we have taken on the job of hosting this contest on /Film. This is the tenth annual edition of this contest.

Last year was David Chen’s first time participating and he won the wager. This year the contest includes Devindra Hardawar (his first time), David ChenGermain Lussier, Jeff Cannata and myself in a game is to decide what will be the highest grossing films of the Summer. It’s a free-for-all; the person with the best score wins. But it isn’t just that easy — not only do the participants need to predict what 10 films will be the highest grossing films domestically, but we need to place them in order. After the jump you can listen to the full episode of the show with our predictions.

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Batman V Superman: Dawn of Justice

Batman v Superman: Dawn of Justice‘s box office performance has been making headlines, but not always for the reasons Warner Bros. would probably like. The film set a new domestic record for a March opening, raking in $166 million at home and another $254 million worldwide in its first weekend… and then dropped a precipitous 68% in its second weekend, despite facing no heavy competition.

Whether you’re mourning or celebrating this turn of events probably depends on how you felt about the movie. But studio Warner Bros., for one, insists it’s not worried, pointing out (not incorrectly) that Batman v Superman is still on track to make a hell of a lot of money.  Read More »

Batman v Superman Box Office Drop

UPDATE: Variety reports estimates that peg Batman v Superman: Dawn of Justice taking in $52.4 million for its second weekend. That’s a 68% drop from its opening $166 million weekend. It’s not an unexpected drop, but the movie may not have long legs at the box office. The 81% drop from Friday-to-Friday still stands, but these are the whole weekend numbers that are now coming in. Our original story from April 2nd, 2016 follows below.

Even though Batman v Superman: Dawn of Justice raked in a huge amount of cash with a record-setting haul of $166 million, the second weekend box office was less impressive than anticipated. For its second weekend, the comic book battle landed $15.35 million at the box office, and that puts the full weekend estimates at about $51 million, which is less than the $58 million that was projected going into the weekend. That means the second weekend for Batman v Superman box office saw an 81.2% drop, which is one of the biggest Friday-to-Friday drops any blockbuster has ever seen.

More on the Batman v Superman box office drop and what they mean for the movie’s future box office success after the jump. Read More »