One of the big stories of this summer is what Hollywood is calling “the sequel slump.” The average sequel makes more than eight times the average original release, which explains why we have more of them than ever before. But the sequels of summer 2016 are failing to find audiences. Why aren’t movie theatergoers flocking to sequels as they have in the past? Let’s examine the possible reasons.
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Steven Spielberg‘s The BFG hit theaters this weekend and landed with a “gigantic” thud. The $140 million Roald Dahl adaptation earned a measly $19.6 million in its opening weekend, which is a huge disappointment anyway you look at it. Is Spielberg, credited for creating the summer blockbuster with 1975’s Jaws, no longer the big box office draw that he once was?
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Posted on Friday, July 1st, 2016 by Angie Han
It’s been a brutal summer at the box office. We’ve seen one high-profile studio release after another open to disappointing figures, if not outright awful ones, prompting concerned conversations about “sequelitis” and “superhero fatigue” and the like. So will this trend extend into the rest of the season? Or could July be the month that Hollywood turns its fortunes around?
Well, only time will tell. But one of the next big-budget sequels to try its luck will be Star Trek Beyond. Early tracking indicates the sci-fi adventure is on track for a domestic opening in the $48-60 million range, which puts it behind the two previous Star Trek films but ahead of a lot of other movies that have hit so far this summer. Read More »
MoviePass is a great idea, a monthly membership (starting at $30) that gives you access to see up to one movie a day in one of its 33,000 qualifying screens nationwide. It has basically been marketed as Netflix for movie theaters, and if it worked that simply it would be amazing. Unfortunately, I have found there are many sticking points in using this service. And it seems like MoviePass is finally trying to address some of them.
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Scarlett Johansson has now become the highest-grossing female movie star of all time. According to Box Office Mojo, Johannson has surpassed Cameron Diaz for the top slot thanks to Captain America: Civil War.
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Suicide Squad is the most talked about movie online this past week. More people have been talking about that film than Rogue One: A Star Wars Story, Justin Lin‘s Star Trek Beyond or even the Harry Potter spin-off Fantastic Beasts and Where To Find Them. This is according to ComScore’s PreAct reports, which claim that Warner Bros’ DC Universe film has generated the most social media conversations of any of the films coming out for the rest of the year, both last week and cumulative. Lets delve into the Suicide Squad online tracking numbers, after the jump.
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Posted on Friday, June 24th, 2016 by Angie Han
The new Ghostbusters has already attracted more than its share of skeptics and outright haters, despite the fact that it won’t actually hit theaters for another several weeks. But it looks like there are plenty of others who are excited for Paul Feig‘s reboot of the horror-comedy classic. Early tracking numbers indicate Ghostbusters could open to as much as $50 million in North America. It’s not a spectacular number, but it’s not a disastrous one either. Read More »
Posted on Monday, June 20th, 2016 by Angie Han
If you live in the U.S., you might reasonably have assumed that Duncan Jones‘ Warcraft was an epic flop. After all, it’s scraped together a paltry $37 million in its first two weekends playing at home — a mere fraction of the $160 million it cost to make. But you’d be wrong. In truth, not only is Warcraft a hit, it’s actually the most successful video game movie of all time. And we have all the other countries to thank (or blame) for that. Read More »
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Posted on Wednesday, June 8th, 2016 by Angie Han
Warcraft won’t open in the U.S. for another few days, but already the signs aren’t good. Early tracking suggested a limp performance in theaters, and that 23% Rotten Tomatoes score probably won’t help matters either. From here, Warcraft has all the makings of an epic flop. That is, except for the fact that it’s already a smash hit abroad. Duncan Jones‘ fantasy adventure has earned around $45.7 million in its first day playing in China — more than recent blockbusters like Avengers: Age of Ultron or Star Wars: The Force Awakens. Read More »
Are you a customer of T-Mobile? The mobile phone company is giving you a freebie: a free ticket to Warcraft via Fandango. Sure, this could easily be seen as a desperate move by Universal to inflate the box office numbers, but this kind of thing has been done for many blockbuster movies, usually through movie cash included in DVD and Blu-ray releases. So I wouldn’t look negatively upon this promotion. These kind of deals usually work to help word of mouth. Plus, if you get a free ticket you’re probably going to invite someone else or possibly a group of friends to the movie screening — who of course will actually have to pay for their tickets.
This deal specifically is part of a much larger “#GetThanked” campaign by T-Mobile, which is a nice promotion to reward their longtime customers. It appears this promotion was planned for a long while now, so don’t make any assumptions that this promotion was added to combat last minute box office tracking. The film has already made $70 million overseas from a couple dozen territories, but has yet to open in China (where its expected to make some big money) and the United States (of course). Read the full press release to find out how you can get the free Warcraft ticket and much more, after the jump.
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