SUICIDE SQUAD

For most films, a $872 million global gross would be cause for wild celebration. For Batman v Superman: Dawn of Justice, though, it was considered a slight disappointment. Yes, it’s a lot of money — but Warner Bros. had been counting on this one to do even better, considering it starred all three of DC’s most iconic heroes, cost at least $250 million to make, and many, many millions more to market. The fact that it didn’t even come close to $1 billion was cause for concern.

Fortunately for Warner Bros., though, there may be a bright spot right around the corner. The studio’s other big DC movie of 2016, Suicide Squad, is reportedly tracking for an opening domestic weekend upwards of $100 million. Should it hit that mark, it’ll be comfortably ahead of the previous August record-setter, Marvel’s Guardians of the GalaxyRead More »

Will ‘Ghostbusters’ Get to Open in China?

Ghostbusters

Paul Feig‘s Ghostbusters finally arrives in U.S. theaters this weekend, and will spend the next few weeks rolling out across the world. But one country may not get the chance to answer the call. As of now it’s unclear whether Ghostbusters will open in China, thanks to a somewhat obscure censorship guideline prohibiting certain supernatural elements. A rejection could have a major impact on the film’s box office take as China is the second-biggest movie market in the world.  Read More »

summer 2016 sequels

One of the big stories of this summer is what Hollywood is calling “the sequel slump.” The average sequel makes more than eight times the average original release, which explains why we have more of them than ever before. But the sequels of summer 2016 are failing to find audiences. Why aren’t movie theatergoers flocking to sequels as they have in the past? Let’s examine the possible reasons.
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steven spielberg directing The BFG

Steven Spielberg‘s The BFG hit theaters this weekend and landed with a “gigantic” thud. The $140 million Roald Dahl adaptation earned a measly $19.6 million in its opening weekend, which is a huge disappointment anyway you look at it. Is Spielberg, credited for creating the summer blockbuster with 1975’s Jaws, no longer the big box office draw that he once was?

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star trek beyond images 3

It’s been a brutal summer at the box office. We’ve seen one high-profile studio release after another open to disappointing figures, if not outright awful ones, prompting concerned conversations about “sequelitis” and “superhero fatigue” and the like. So will this trend extend into the rest of the season? Or could July be the month that Hollywood turns its fortunes around?

Well, only time will tell. But one of the next big-budget sequels to try its luck will be Star Trek Beyond. Early tracking indicates the sci-fi adventure is on track for a domestic opening in the $48-60 million range, which puts it behind the two previous Star Trek films but ahead of a lot of other movies that have hit so far this summer.  Read More »

MoviePass Statistics

MoviePass is a great idea, a monthly membership (starting at $30) that gives you access to see up to one movie a day in one of its 33,000 qualifying screens nationwide. It has basically been marketed as Netflix for movie theaters, and if it worked that simply it would be amazing. Unfortunately, I have found there are many sticking points in using this service. And it seems like MoviePass is finally trying to address some of them.

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Scarlett Johansson as Black Widow in Avengers Age of Ultron - Scarlett Johansson Is Now The Highest-Grossing Female Movie Star Of All Time

Scarlett Johansson has now become the highest-grossing female movie star of all time. According to Box Office Mojo, Johannson has surpassed Cameron Diaz for the top slot thanks to Captain America: Civil War.

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Suicide Squad online tracking

Suicide Squad is the most talked about movie online this past week. More people have been talking about that film than Rogue One: A Star Wars Story, Justin Lin‘s Star Trek Beyond or even the Harry Potter spin-off Fantastic Beasts and Where To Find Them. This is according to ComScore’s PreAct reports, which claim that Warner Bros’ DC Universe film has generated the most social media conversations of any of the films coming out for the rest of the year, both last week and cumulative. Lets delve into the Suicide Squad online tracking numbers, after the jump.
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Ghostbusters - group

The new Ghostbusters has already attracted more than its share of skeptics and outright haters, despite the fact that it won’t actually hit theaters for another several weeks. But it looks like there are plenty of others who are excited for Paul Feig‘s reboot of the horror-comedy classic. Early tracking numbers indicate Ghostbusters could open to as much as $50 million in North America. It’s not a spectacular number, but it’s not a disastrous one either.  Read More »

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warcraft IMAX 3D

If you live in the U.S., you might reasonably have assumed that Duncan Jones‘ Warcraft was an epic flop. After all, it’s scraped together a paltry $37 million in its first two weekends playing at home — a mere fraction of the $160 million it cost to make. But you’d be wrong. In truth, not only is Warcraft a hit, it’s actually the most successful video game movie of all time. And we have all the other countries to thank (or blame) for that.  Read More »