Box Office: 21 Targets $25M, After A $10M+ Saturday

By Steve Mason/March 30, 2008 1:58 pm EST

The card-counting thriller 21 (Sony) enjoyed a solid 19% increase Friday-to-Saturday for an excellent $10.17M Saturday. Based on the book Bringing Down the House by Ben Mezrich and produced by Oscar winner Kevin Spacey, the hip gambling saga will likely grab another $6.3M on Sunday, which will be enough to push it to $25M for the weekend. (Scroll down to my Friday Night update for more detail including my interview with card-counter Jeff Ma.)

Horton Hears a Who (Fox) added another $8.03M Saturday, and it's headed for an $18.1M 3rd weekend. The CGI animated family film will likely have $118M or so in the bank by Monday morning after a 2nd place weekend finish.

MGM/Weinstein's Superhero Movie was up 21% from its opening day, picking up $4.11M. The "spoof" flick will finish with a disappointing $9.69M opening, finishing just ahead of Tyler Perry's Meet the Browns (Lionsgate). The latest from Perry generated an estimated $3.98M on Saturday, and it's on target for a lackluster $8.69M 2nd weekend. That's a larger-than-expected weekend drop of 57%. The Owen Wilson bomb Drillbit Taylor (Paramount) rounds out the weekend Top 5. The poorly-reviewed comedy sold $2.69M in tickets on Saturday, and Drillbit will finish the weekend with $6.34M.

Among other new wide releases, Stop Loss (Dreamworks/Paramount) has fared best. The Kimberly Peirce-directed Iraq War drama added $1.95M Saturday, and that should translate to $4.84M for the 3-day. Meanwhile, Run Fatboy Run (Picturehouse) is a disaster, selling just over $1M in tickets on its 2nd day. The David Schwimmer-directed Simon Pegg vehicle will manage only $2.46M this weekend, despite debuting on 1,133 screens.

Chapter 27 (Peace Arch), a new narrative film about the life of John Lennon assassin Mark David Chapman, continues to excel in its sole theatrical engagement at The Nuart in Los Angeles. Starring Jared Leto as Chapman, the well-reviewed film added another $6,000 on Saturday, and it will likely finish the weekend with over $16,000, more than enough to win the weekend PTA crown.

The 2nd-best 3-day PTA will be posted by the low budget gay-themed A Four Letter Word (Ebrem Entertainment). On 1 screen at the Clearview Chelsea Cinemas, the comedy will finish the weekend with just over $11,000. 21 will be #3 in the weekend PTA race, followed by Thinkfilm's Italian drama My Brother is an Only Child and the Academy Award winner The Counterfeiters (Sony Classics).

EXCLUSIVE FANTASY MOGULS REVISED 3-DAY PTA ESTIMATES

1. Chapter 27 (Peace Arch) â€" 1 location – $16,079 PTA

2. A Four Letter Word (Ebrem Entertainment) â€" 1 location – $11,031 PTA

3. 21 (Sony) â€" 2,648 locations – $9,453 PTA

4. My Brother is an Only Child (Thinkfilm) â€" 1 location – $9,419 PTA

5. The Counterfeiters (Sony Classics) â€" 44 locations – $8,636 PTA

6. Priceless (IDP Films) â€" 24 locations – $7,250 PTA

7. Race (UTV Communications) â€" 34 locations – $7,059 PTA

8. Flawless (Magnolia) â€" 35 locations – $6,857 PTA

9. Under the Same Moon (Weinstein) – 390 locations – $5,856 PTA

10. Hats Off (Canobie Films) â€" 1 location – $5,724 PTA

EXCLUSIVE FANTASY MOGULS EARLY SATURDAY ESTIMATES

1. NEW â€" 21 (Sony) – $10.17M – $3,842 PTA – $18.72M cume

2. Horton Hears a Who (Fox) – $8.03M – $2,099 PTA – $113.1M cume

3. NEW â€" Superhero Movie (MGM/Weinstein) – $4.11M – $1,390 PTA – $7.51M cume

4. Tyler Perry's Meet the Browns (Lionsgate) – $3.98M – $1,978 PTA – $31.2M cume

5. Drillbit Taylor (Paramount) – $2.69M – $880 PTA – $19.3M cume

6. Shutter (Fox) – $2.41M – $877 PTA – $18.1M cume

7. NEW â€" Stop Loss (Paramount/Dreamworks) – $1.95M – $1,518 PTA – $3.63M cume

8. 10,000 B.C. (Warner Bros) – $1.8M – $591 PTA – $82.9M cume

9. College Road Trip (Disney) – $1.47M- $649 PTA – $37.3M cume

10. The Bank Job (Lionsgate) -$1.33M – $831 PTA – $23.4M cume

11. Vantage Point (Sony) – $1.18M – $680 PTA – $68.8M cume

12. Never Back Down (Summit) – $1.14M – $615 PTA – $20.8M

13. NEW â€" Run Fatboy Run (Picturehouse) – $1.02M – $901 PTA – $1.8M cume

14. Under the Same Moon (Weinstein) – $940,000 – $2,410 PTA – $5.9M

15. The Other Boleyn Girl (Sony) – $625,000 – $559 PTA – $24.6M cume

*Miss Pettigrew Lives for a Day (Focus) – $555,000 – $1,076 PTA – $9.1M cume

*The Counterfeiters (Sony Classics) – $175,000 – $3,977 PTA – $2.2M cume

*In Bruges (Focus) – $170,000 – $810 PTA – $6.3M cume

*Married Life (Sony Classics) – $135,000 – $2,368 PTA – $602,000

*NEW â€" Flawless (Magnolia) – $105,000 – $3,000 PTA – $159,000 cume

*The Band's Visit (Sony Classics) – $100,000 – $2,273 PTA – $1.9M cume

*Race (UTV Communications) – $100,000 – $2,941 PTA – $839,000 cume

*NEW â€" Priceless (IDP Films) – $78,000 – $3,250 PTA – $117,000 cume

*The Hammer (International Film Circuit) – $50,000 – $1,471 PTA – $209,000 cume

*NEW â€" One Two Three (Eros Entertainment) – $25,000 – $1,563 PTA – $38,000 cume

*Paranoid Park (IFC Films) – $21,000 – $568 PTA – $314,000 cume

*Snow Angels (Warner Independent) – $21,000 – $724 PTA – $163,000 cume

*Planet B-Boy (Elephant Eye Films) – $14,000 – $1,750 PTA – $71,000 cume

*Shelter (Regent) – $10,000 – $1,429 PTA – $23,000 cume

*NEW â€" Chapter 27 (Peace Arch)- $5,999 – $5,999Â PTA – $11,880 cume

*NEW â€" A Four Letter Word (Ebrem Entertainment) – $4,453 – $4,453 PTA – $8,359 cume

*NEW â€" My Brother is an Only Child (Thinkfilm) – $4,345 – $4,345 PTA – $6,464 cume

*Boarding Gate (Magnolia) – $4,200 – $2,100 PTA – $25,000 cume

*The Grand (Anchor Bay) – $3,000 – $1,500 PTA – $28,000 cume

*NEW â€" Hats Off (Canobie Films) – $2,100 – $2,100 PTA – $4,254 cume

*Irina Palm (Strand) – $1,700 – $850 PTA – $8,500 cume

*NEW â€" Happy Valley (Independent) – $1,591 – $1,591 PTA – $2,864 cume

*NEW â€" American Zombie (Cinema Libre) – $1,239 – $1,239 PTA – $2,376 cume

*NEW â€" Just Add Water (Independent) – $359 – $395 PTA – $653 cume

EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES

1. NEW â€" 21 (Sony) – $25.03M – $9,453 PTA – $25.03M cume

2. Horton Hears a Who (Fox) – $18.1M – $4,731 PTA – $117.9M cume

3. NEW â€" Superhero Movie (MGM/Weinstein) – $9.69M – $3,275 PTA – $9.69M cume

4. Tyler Perry's Meet the Browns (Lionsgate) – $8.69M – $4,315 PTA – $33.7M cume

5. Drillbit Taylor (Paramount) – $6.34M – $2,073 PTA – $21.1M cume

6. Shutter (Fox) – $5.81M – $2,111 PTA – $19.5M cume

7. NEW â€" Stop Loss (Paramount/Dreamworks) – $4.84M – $3,757 PTA – $4.84M cume

8. 10,000 B.C. (Warner Bros) – $4.13M – $1,352 PTA – $84.1M cume

9. College Road Trip (Disney) – $3.45M – $1,522 PTA – $38.3M cume

10. The Bank Job (Lionsgate) -$3.02M – $1,886 PTA – $24.3M cume

11. Never Back Down (Summit) – $2.69M- $1,444 PTA – $21.5M

12. Vantage Point (Sony) – $2.65M – $1,525 PTA – $69.5M cume

13. NEW â€" Run Fatboy Run (Picturehouse) – $2.46M – $2,179 PTA – $2.46M cume

14. Under the Same Moon (Weinstein) – $2.28M – $5,856 PTA – $6.7M

15. The Other Boleyn Girl (Sony) – $1.43M – $1,278 PTA – $25M cume

*Miss Pettigrew Lives for a Day (Focus) – $1.25M – $2,424 PTA – $9.4M cume

*The Counterfeiters (Sony Classics) – $380,000 – $8,636 PTA – $2.3M cume

*In Bruges (Focus) – $375,000 – $1,786 PTA – $6.4M cume

*Married Life (Sony Classics) – $296,000 – $5,193 PTA – $691,000

*NEW â€" Flawless (Magnolia) – $240,000 – $6,857 PTA – $240,000 cume

*Race (UTV Communications) – $240,000 – $7,059 PTA – $917,000 cume

*The Band's Visit (Sony Classics) – $210,000 – $4,773 PTA – $1.9M cume

*NEW â€" Priceless (IDP Films) – $174,000 – $7,250 PTA – $174,000 cume

*The Hammer (International Film Circuit) – $111,000 – $3,265 PTA – $237,000 cume

*NEW â€" One Two Three (Eros Entertainment) – $55,000 – $3,438 PTA – $55,000 cume

*Paranoid Park (IFC Films) – $51,000 – $1,378 PTA – $330,000 cume

*Snow Angels (Warner Independent) – $50,000 – $1,724 PTA – $180,000 cume

*Planet B-Boy (Elephant Eye Films) – $39,000 – $4,875 PTA – $80,000 cume

*Shelter (Regent) – $23,000 – $3,286 PTA – $30,000 cume

*NEW â€" Chapter 27 (Peace Arch)- $16,079 – $16,079Â PTA – $16,079 cume

*NEW â€" A Four Letter Word (Ebrem Entertainment) – $11,031 – $11,031 PTA – $11,031 cume

*NEW â€" My Brother is an Only Child (Thinkfilm) – $9,419 – $9,419 PTA – $9,419 cume

*Boarding Gate (Magnolia) – $9,300 – $4,650 PTA – $28,000 cume

*The Grand (Anchor Bay) – $8,000 – $4,000 PTA – $30,000 cume

*NEW â€" Hats Off (Canobie Films) – $5,724 – $5,724 PTA – $5,724 cume

*NEW â€" Happy Valley (Independent) – $3,755 – $3,755 PTA – $3,755 cume

*Irina Palm (Strand) – $3,500 – $1,750 PTA – $9,500 cume

*NEW â€" American Zombie (Cinema Libre) – $3,070 – $3,070 PTA – $3,070 cume

*NEW â€" Just Add Water (Independent) – $850 – $850 PTA – $850 cume