Super Bowl spots never come cheap, but this year they cost more than ever: up to $5 million for a 30-second spot, according to reports. Which means the studios have to bring it to make sure that steep price tag is worth it — and bring it they did.
This year’s batch included our very first peek at the newly titled Jason Bourne, another look inside the mysterious 10 Cloverfield Lane, a glimpse of Krang from Teenage Mutant Ninja Turtles: Out of the Shadows, some clever not-quite promos for Batman v Superman, plus trailers for Independence Day: Resurgence, X-Men: Apocalypse, and much more. Watch all the 2016 Super Bowl movie trailers after the jump.
2016 Super Bowl Movie Trailers
Eddie the Eagle got in the spirit of the Super Bowl with approving quotes from actual football players.
Talk about epic showdowns: Alex Proyas‘ latest literally pits gods against each other.
While Batman v Superman didn’t actually buy any Super Bowl ad time, it got in two clever promos thanks to its partners at Turkish Airlines.