Cool Stuff: TRON-Inspired Tennis

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Sony Ericsson has put together a glow-in-the-dark Tennis event which was inspired by Disney’s Tron. Everything glows, from the players wardrobe, to the court, to the huge futuristic scoreboard wall, to the ball which is said to leave a glowing streak in the air. The game is set in a nightclub, with live music provided by club DJs. Check out a video embedded after the jump.

via: Gizmodo

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  • biffibiffley
    Let me translate the words of the suit for you.

    "young kids don't like tennis so we're trying to make it cool."

    Marketing FTW!
  • I'm starting to think Tron Legacy is going to be a hit with audiences.

    It seems since they're discreetly marketing the movie in this fashion, they're playing demographics.
    That's my POV, though.
  • mbellerbrock
    Was this in any way affiliated with Disney's marketing tho?
  • that makes me wanna eat shrooms. not that I'm advocating drug use, but uhhh...
  • Blackstar
    Did he say in the opening; "I'm a ponce-shit manager"? O.o
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