Spike Jonze-Directed Softbank Commercial Starring Brad Pitt

Posted on Thursday, July 2nd, 2009 by Peter Sciretta

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Spike Jonze has directed a new commercial for the Japanese company Softbank, starring Brad Pitt as the personal assistant of a Sumo wrestler. From what I recall, the spot was shot in the Sirius/XM building in New York City. The tv advertisement won’t be airing in America, but you can watch the international television spot embedded after the jump.

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photo above thanks to popsugar

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  • pauloleandro
    I don't understand it... but it's awesome.
  • EvanJDeBiase
    wow, i love that famous directors and actors still take on little spots like this, makes me appreciate them so much more. Brad pitt doesn't need this money but its a cool idea and he went for it. epic.
  • believe me, they get paid buig bucks to film international commercials. :)
  • Note: I've deleted the whole conversation that previously took place underneath this comment as it took the discussion entirely off topic and became a flame war.
  • alish
    What was it about?
  • Joshua Ruth
    What do flamers ever talk about?
    I'm sure it went something like "Brad Pitt is the worst f-ing actor in the history of the world and I hope Spike Jonze's family dies in a car accident because he's a talentless homo, the music is stupid and this video makes no sense. Go Transformers!"
    You know, the usual...
  • Peter
    This reminds me of that episode of Entourage when Vinnie Chase filmed the Japanese commercial. Oh celebrities.
  • The music! The music?
  • Kris
    Department of Eagles - In Ear Park
  • Kris. You are my favorite person right now.

    Best four minutes of my night.

    Sad maybe.
  • Now go listen to the rest and enjoy the rest of your night.
  • Joshua
    If you like that, you'll also like 'Grizzly Bear.'
  • I <3 Daniel Rossen.
  • When I was in Japan, every time a passed a SoftBank store, I had to remind myself that it was a Cell Phone place and not an actual bank. It was very confusing.
  • Weird. Although it made about as much sense, I think I prefer the Wes Anderson/Brad Pitt Softbank ad from a few months ago.
  • Renegade Jones
    Anyone know what the Japanese translates too at the end?
  • My Japanese is shit, but I think it says "ketai suronara karui yatsu" - it has something to do with a light mobile phone.
  • ParanoidAndroid9
    'If you had to carry something (implied handheld), wouldn't you prefer it to be light'

    There's my stab at it - but it may not be 100%. The ending particle yatsu has thrown me a bit.
  • Joshua Ruth
    Yeah, I love the use of Department of Eagles. 'In Ear Park' is a great song and a great album.
  • Egger Buckland
    Dear Brad Pitt,

    Please make a feature film with Spike Jonze.

    Thank you,
    Your beloved Egger
  • abergamo
    That was 30 seconds of Spike Jonze awesomeness. Never expected Brad Pitt to do this sort of thing, but I liked it.
  • box elder
    i wish these two guys would just do a short film or even a full length movie together. a collaboration could be great. but commercials? whatevs.
  • Kyle
    Ha, pretty funny
  • shoulda had a tear fall from the sumo's face.
  • ImInJapan
    The sumo wrestler in the commercial is Musashimaru.
    He was the top of sumo wrestlers, YOKOZUNA, and his weight was over 200 kg at his sumo career.
    So, although Japanese know that the commercial is made by computer graphics, they are surprised at the fact that Brad Pitt can carry Musashimaru when they watch the film.
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