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Transformers Viral: Giant Robots Sighted Around The World

Posted on Friday, June 19th, 2009 by Peter Sciretta

Transformers 2 viral

Did you know there was a viral marketing campaign going on to promote Transformers: Revenge of the Fallen? You didn’t think those videos on youtube showing robotic alien sightings from around the globe were real, did you? I’ve heard these videos and the website, therealeffingdeal.com, play a big part in the film. Ramon Rodriguez’s character Leo runs the website which tries to uncover a conspiracy that giant robots are living on Earth. These videos appear on Leo’s blog.

For those of you who missed the action, check out the videos embedded after the jump. And watch carefully, because each of the home video recordings feature brief cameo appearances by Autobots and Decepticons.

Japan:

Car Transforms on Berlin Highway.

Motor-scooter in the UK:

Killer remote control plane in France:

Transformer sighting in Spain

Comments

Andy

Haha nice.

jd123

that was actually really cool
im now excited again
no thanks to the reviews
i dont give a fuck though
im spending all my money on this

justrobby

You gotta love viral marketing.. Cant wait to see ROTF

Andyrooskie

Okay, that was pretty cool. I'm a sucker for this kind of stuff.

How exactly would it be a conspiracy in the film, though? I mean, after the events at the end of the first movie. Robots destroying half of downtown LA and all. Some people might have noticed is I guess what I'm saying.

iMJR

Saw a few of these the other day, seems like normal viral advertising to me.

Craigasorusrex

These are all really neat. The motor scooter one made me laugh.

[A]

The scooter one is very well done. The one in Spain is good too. Nice work. Better than the movie, definitely.

Palmer

Well, I have to hand it to them for putting it on sites like Dailymotion and Vimeo instead of just all on Youtube.

smrtalec

haha that was awesome. viral marketing is so cool.

perry

kinda gay

Lance_HBomb

lik u

Virals are awesome.

automobot

i have a feeling the movie's going to be the same thing
waiting for the cool robots while having to sit through the pointless and terrible acting

Lance_HBomb

Cloverfield had the best VA, in my opinion.

Goldfoot

I disagree because The Dark Knight had such an intricate scheme that lasted for months and involved fans in real world places. The only thing I remember about Cloverfield was a couple websites.

Lance_HBomb

Then again, The Dark Knight's viral was heavily inspired by Cloverfield. I'm sure if Cloverfield wasn't succesful, TDK would have no viral marketing.

Still, LOST gets the cred for the longest VA.

[A]

http://img199.imageshack.us/i/picardfacepalm652...

Lance_HBomb

What does Picard /facepalming have to do with me?

Davebaxter1989

True but you said best, not first. I would agree that The Dark Knights was better than Cloverfield while agreeing that without Colverfield there wouldn't have been one for The Dark Knight.

Goldfoot

I would say The Dark Knight's ARG was more inspired by Lost than Cloverfield, which wasn't even the first. This kind of marketing has been used for movies back to at least AI. The company that was behind The Dark Knight's also did viral marketing for AI before it came out. It's all on their website. http://www.42entertainment.com/

Davebaxter1989

Yeah but you can't deny that Cloverfield was when it went mainstream.

spacedog128

i'm a fan of the viral marketing too -- these are pretty well made...

quickly change the focus and shake the camera to tease people into thinking something is really shot...

love it...

Moses Roberts

I'm waiting for my neighbors pinto to transform into a hillbilly go-bot.

IronJ146

So, the scooter one...That was actually Skeeter from the Go-Bots, right? :D

NEONBEAR

pretty basic virals. consider me bored.

Koimbra

Where is the Transformer in the last video?:)

Caillte

Watch the tower on the right. You will see a small robot climb up and then jump off of it.

afaurote

Swinging from the tower on the right side of the frame about half way through.

Daffodil 11

Just saw this movie, it'll give you blockbuster fatigue. Feels way longer than it is. Too many characters, the twins are the most racially stereotypical characters since Jar Jar and Wato. Also the characterization of Jetfire is so Alan Moore that I checked the credits afterwards just to make sure he wasn't voicing him. Orci and Kurtzman said they only had days to outline this for pre-production before the writers strike and fuck is it obvious.

Cat

I saw one last night coming down the freeway last night in Philly!

thehandnin21

Does anyone remember the Year Zero viral campaign for Nine Inch Nails? I mean that was one of the best campaigns ever. Thumbdrives with new songs found in bathrooms? Secret shows? Meetings? Crazy websites?

CoreyWilson10

The Motor Scooter was the best!! I wish my Scooter was a transformer. The only down side to this story is where did it go??
By the way, am I a nerd for having a Scooter?

TransFarmer

No, you're a nerd for wishing your scooter was a transformer.

On a related note: I wish my toilet was a woman...

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