GI Joe: The Rise of Cobra

Last week a post appeared on producer Don Murphy’s message board claiming that director Stephen Sommers had been fired from G.I. Joe: The Rise of Cobra. Producer Lorenzo di Bonaventura later provided damage control, calling the accusation “ridiculous,” refuting claims that the movie is a disaster by saying that “The movie tested very well…” I had also heard from a couple friends that Sommers had been thrown out of the editing room, but was unable to find anyone who would go on record. And bottom line is that Sommers supposedly has final cut. But is the movie the disaster that the anonymous message board posting eluded to? Or is it something more?

Back in March I received an anonymous email from someone calling himself “Dr. Drew” (we’ll assume this isn’t the same Dr. Drew who is on Love Line or Celebrity Rehab). Drew told me that he had just seen a test screening of G.I. Joe: The Rise of Cobra, and would like to submit a reader review. I told the Doctor that I was interested and made a comment on Twitter about having one of the first GI Joe reviews. A rep from Paramount contacted me and was quick to verify that a test screening had taken place the night before, in the same location my tipper claimed to screen the movie.

But before I had a review in hand, Dr. Drew stopped responding. I sent him a bunch of e-mails, but he vanished into the darkness. I joked with other journalist friends that Paramount somehow killed the story. When the Sommer news hit last week, I thought I’d reach out to Dr. Drew once again. I was curious… is the film really THAT bad? Or is Lorenzo telling the truth? Did the film actually test really well?

The Doctor got back to me and explained that he had never gotten my previous emails (intercepted by Paramount? probably not… Lost in the interwebs? more likely). What did Dr. Drew think of the movie? Full details after the jump.


First I want to warn you that this is one man’s (not even a movie critic) thoughts on an early unfinished print of the film. Visual effects were not complete, sound not finished, and the final film could be entirely different. Some films have tested horribly, only to be reedited/finished, and released to acclaim. My point is, a lot could be changed from the time this screened in the time this screened in March up until the August theatrical release. Now that I’ve given you the context, here is the reader review:

“As far as Sommers’ being shit-canned, I wouldn’t be surprised after seeing the rough cut; it’s not exactly on par with the Paramount/summer blockbuster standard established with Iron Man, Transformers, and Star Trek. Quite frankly, I’d be embarrassed to have Transformers 2 be released, G.I. Joe two weeks later, and both with the Paramount Mountain opening up the credits. I hope you find something interesting to pull out of this, I don’t exactly write reviews and tried not to spoil too much…

As far as summer blockbusters go, you could say I’m a aficionado of the kind. Although I’m well-read in the history of film and seek out indies, oscar fare, and of the such, blockbusters are where my heart’s at. I loved Star Trek; I saw it 3 times, I think it’s magical, I think it has that special something that blockbusters rarely hit (although I do think Iron Man and Transformers found it last summer). I thought Wolverine lacked a well thought out narrative and it might have been fun but I couldn’t get past the mess of character organization and lack of direction from one action to another. But I’d watch it again. And Terminator Salvation I didn’t find nearly half as bad as everyone else; I can acknowledge the criticism it received but I really enjoyed it, nothing I can really rave about but it entertained me enough that I wasn’t able to pay attention to the flaws.

The thing with G.I. Joe is that it tries to have the same spirit and flavor as Transformers–it’s really evident… but an ultimate failure. And people can talk shit about Michael Bay until the cows come home but when you watch something like G.I. Joe it does go to show the talent, craft, and attention to quality Bay can bring to an otherwise silly idea.

The movie has extremely cartoonish and, at times, theatrically silly aspects; for example, over-the-top characters, endless one liners, and visually farfetched technology and set pieces. However, it tries fiercely to ground itself in reality and in society’s current global climate. It’s with that grounding that the movie actually redeems itself quite a bit–but not too much. The G.I. Joes–as an organization–veer off from the hyper Americana reputation that it’s known for; G.I. Joe is a top secret branch of NATO that recruits members from all over the world. Within that aspect, a handful of somewhat interesting ideas are produced that could interpret somewhat interesting commentaries of our world as a global community… The only thing I got out of it was a debate with the person I went to the screening with about the state of government and the world; but not exactly tied with the movie. Really though, it’s not worth the brain stretch as essentially the movie’s purpose is to sell toys (and I’m guessing it will as many characters have different costumes throughout the film, along with various vehicles).

As far as the story goes, there’s not much to be told. G.I. Joe clings to dear live on a MacGuffin of a suitcase containing warheads filled with self-replicating, destructive nano-bots, which continuously shifts ownership between the G.I. Joes and the soon to be Cobra Command. And that’s the story, “who’s got the nano-bot warheads?” And that starts immediately as the film begins, right after a 1700’s(?) era backstory explaining James McCullen Destro XXIV / Destro; we’ve all seen this before (Wolverine) and it does little but two things–jack and shit.

Anyways, even though the CG was incomplete in my screening, the action is pretty great. The chase scene with Tatum and Wayans in the Iron Man suits is particularly well done. But rest assured as I’ve noticed a fear online that those suits play a big role; they don’t, they’re used in that scene and that scene only. Basically the biggest drain on this picture is the acting; even Dennis Quaid is cringe-worthy. But the worst has to be Sienna Miller—do not be surprised if anyone (or everyone) in the cast get’s Razzie noms. But with Miller’s character, she wears sunglasses half the movie, delivers normal lines as if they’re one liners, and just cheeses everything up. Snake Eyes may be the best part of the movie (not because he doesn’t have any lines, that’s only a coincidence) as whenever he’s onscreen, he’s doing something interesting.

Really, I don’t know how half the shit (lines delivered) made it to the editing room. Cobra Commander (or “The Doctor” as he’s known the entire movie) may be the most laughable part of the movie. I love Joseph Gordon-Levitt but I’ll be god damned if this character isn’t the most ridiculous thing to come out since Lord Zedd of Power Rangers fame and (spoiler follows, highlight the invis-o-text to reveal) doesn’t actually become Cobra Commander (with the full-head mask) until the last five minutes.

All in all, it’ll be interesting to see how this movie reacts with audiences because it is a high quality production but the talent involved doesn’t match up, and the “toys” aren’t exactly believable.

There were laughs (some at jokes, some at sight gags, and of course at the expense of Snake Eye’s silence), a few cringes from older audience members (like I said before, the one-liners don’t stop), and a general engagement (but not really any type of energy or excited in the air). When the picture ended, there wasn’t really any chatter about the movie. We were given surveys questioning the film in great detail but most people just flew through them and left. It was a so-so experience from the audience perspective. There wasn’t much excitement from the audience afterward.”

It doesn’t sound like the epic disaster that was painted in that post on the Don Murphy message board, but it also doesn’t sound good…

  • brvtalbrodeo
    is anyone really surprised at this after seeing that trailer?
  • fat dave
    i will not ruin my childhood.
  • Hadron Collider
    "And people can talk shit about Michael Bay until the cows come home but when you watch something like G.I. Joe it does go to show the talent, craft, and attention to quality Bay can bring to an otherwise silly idea."

    HAHAHAHAHAHAHAHAHAHAHA god make it stop....I can't stop laughing at all the fucking slack jawed backwoods retards who try to defend or apologize for Bay and his shit films.
  • SommersSucks
    Sommers' Van Hellsing is a worse mess than anything Bay has ever truened out, and that includes Pearl Harbor. hate on Bay all you want, but Sommers makes Bay look like Scorsese
  • Richard
    your a fucking retard you know that , micheal has some shit films but i seen more shit directors then him besides he knows how to blow shit. As this GI Joe im not watching it because it looks shit
  • omar_swarez
    you don't have to stop laughing. Just stop posting.
  • I'll defend Bay till the cows come home. I love every one of his movies... except the first hour of Pearl Harbor and the Island is good, but totally missable, but THE ROCK, Bad Boys I and II, Armageddon, Transformers??? These are absolute badass films! Just balls to the wall action with awesome characters and story, the only movie Sommers ever did that had this was The Mummy.

    Bay is the shit. Love the guy.
  • Peter
    I don't know if I'd say I love the guy, but he does entertain on a consistent basis. Aside from Pearl Harbour and IMO The Island, his movies are practically guaranteed entertainment. As long as you're not a pretentious critic wannabe walking into his film expecting a deep plot and character development, you'll get your money's worth.

    He's a director who is really good at what he does -- make stuff blow up. Thinking about the size of his crew and all the special effects work, this guy is dedicated and he does a damn good job at it.

    So yeah, I've never been joining in on the Bay hate train, although I know his movies are dumb action, I can enjoy them as awesome dumb action.

    Sommers though, not only does he fail to entertain, but he irritates his audience by belittling them with one liners, annoying characters and cartoon worlds as if this is still the late 80s and action movies can still get away with that. It's not Steven.
  • This doesn't sound good at all.
  • Facundo
    Great. Another movie I will don't want to see.
  • Sincerely, Anonymous. :-)
  • Also who the hell would give the director of Van Helsing final cut aka creative control?!? Thats basically setting yourself up for a disaster.
  • He has a point. Giving a full story to someone who had just told you that he saw it is not all that fair to the film. He could be lying out his teeth, or was there extra verification you didn't describe here.

    If he posted this somewhere else and you linked to it on a Page 2 list fine. But this isn't fair to anyone.
  • We verified the location information of Dr. Drew's test screening the next day with Paramount. He saw it.

    And if the test screening review appeared elsewhere, we would have linked it either in Page 2 or an early buzz roundup. We don't steal other people's content. You can't just reprint a complete review from another website.
  • You verifying this makes it a ok in my book.

    And for the record I didn't mean to say that it was a copy and paste. I meant that I don't think non verified early reviews should get a full page story. At best a link on page 2 if they posted elsewhere. Sorry bout the confusion.
  • Saw it in Vegas a week and a half ago- yeesh. That's all I'll say for now.
  • Hahaha! he compared Cobra Commander to Lord Zedd of the Power Rangers...Lord Zedd was funny as shit, from this review and the trailer I've seen, it seems like GI Joe will be the best comedy of the year...
  • yeah well personally i think critics and movie reviewers are pointless.
    nobody gives a shit what reviews or critics have to say. people have different tastes in movies.
    im gonna see it wether or not you or you dorky ass friends like it.
    it just kinda pisses me off that you think your reviews are so damn important to all the people on the freakin internet.
    besides you didnt even get to see the movie when it is completed.
    AND
    the final cut hasnt even been finished yet.
    get your shit straight before you try to cram it down everyones throat.
    same shit happened with the wolverine movie.
    everyone based it off of the workprint and hated it, then when their dumbasses saw the final cut they loved it. the little details in movies is what brings the whole picture together.
    thats why most films that are cult classics are classics.
    its not the quality of the film or the acting or dialouge its the essence and compatability you have with the characters and story.
    like boondock saints, name one guy that doesnt wanna go around killing bad people that get a message form god.
    ill stand in a fuckin line for that one .

    anyways, to get to the point.
    you suck, your review sucked.
    get off the damn computer and play a fuckin sport.
  • smither
    ROTFL!!!!!!!!!!

    "get off the damn computer and play a fuckin sport" ......wow dude
  • wow... just WOW
  • If anyone needs to turn off their computer and breathe a bit of fresh air its you pal.
  • @iAlwaysAimRight:

    You need to seriously get a life. I hope you're not older than 21 years old.
  • I play a sport. In fact I compete in a sport that uses swords and I compete at a national level. I.E. my sport will mess your sport up. And then we'll go on to post VERIFIED (key word) early reviews...
  • brvtalbrodeo
    wait, someone liked Wolverine?
  • erm... why did you read the review then? Shouldn't you be out playing sport?
  • "like boondock saints, name one guy that doesnt wanna go around killing bad people that get a message form god. "

    This line right here is kind of friggin scary if you think about it.
  • lol
  • Andy
    There is too much dumb to address here in a single post, so all I can say is: You need help, good sir. Of the medical/professional variety, to be precise. Of the shock-paddles to the temples, to be preciser. Wow.

    PS: The Wolverine workprint is actually better than the theatrical cut, at least the workprint had an excuse for being so lazy and half-assed.
  • TheDev
    I've heard way more good things about the wolverine workprint than the final cut...

    PS - If you don't care what other ppl have to say about certain flicks:
    1) why search for them?
    2) why read them?
    3)why bother ranting about them?

    Stop your cries for attention and just ignore these posts.
  • The trailer was painful to watch. It's going to get no better than a 20% on Rotten Tomatoes, thats for sure.
  • I'm thinking way lower like maybe the first film to be -58 on the tomatoe meter.
  • Joe
    Sorry, Armond White will love it.
  • LOL
    Too bad. It already climbed from 86% to 91% on RT. =P
  • Chris
    Aw, I liked Lord Zedd.....
  • I can't say I'm surprised. The concept is ridiculous, and it seems it doesn't work very well. The trailer wasn't exciting at all, it just reminded me of things that had been done better elsewhere.
  • this has been entertaining to read
  • they can't make a great blockbuster out of every single toy franchise you know.
  • 790
    Ha,Ha,,
    Awesome post Peter.
  • Sounds like an epic disaster if you grew up with G.I. Joe.
  • Not surprising. No way am I spending money on this movie, based on the trailer alone. No review could change my mind haha.
  • Dude
    Sounds about right. Also, some people should kinda relax a little when they post comments on this site. Or maybe just stop their readership if they have such an attitude about it. Won't name names, but you don't always aim right.
  • superbeast
    The review aside, how is anyone really expecting anything more than what the Street Fighter or Mortal Combat movies were?

    I really believe if this was a February release no one would give two shits about it... but it's released during the summer and suddenly expectations rise.

    It'll be shit, plain and simple
  • @ Tercotta

    you play a sport that uses swords ?
    wow you run aroudn your house in a bath towel and foam stick rockin an eye patch in your underwear.
    thats not a sport you retard !
    thats called pathetic.
  • [youtube NF2684mtchs http://www.youtube.com/watch?v=NF2684mtchs youtube]
  • topheavy
    I personally think this is a plant, this movie will be horrid. I know a turkey when I see one, but if anything the unintentional comedy is what I seek.
  • rcesm
    It looks to be a movie similar to Terminator: Salvation - If you're looking for a movie with action and nothing else, it'll be good. Otherwise you'll end up pulling your hair out from the ruined childhood memories you've just endured.
  • Flax
    Woah woah, what's wrong with Lord Zedd?
  • I've said it before and I'll say it again. Cartoons turned into features never work. From Alvin & the Chipmunks, Garfield, Rocky & Bullwinkle, Flintstones, Scooby Doo, Inspector Gadget, Popeye, to urinating, breakdancing robots in Transformers, there is a reason C-list directors are hired for these films.
  • Obviously I haven't said it enough to get my story straight. :) I have to specify:

    One - I mean cartoons to LIVE ACTION features.
    Two - I realize Popeye was directed by an A-lister. But you cannot argue that the genre hasn't decended into the dreges of the artform, a complete joke and an embarassment for those involved. The money they make is their only comfort.
  • You know something called fencing?

    He might be referring to it.


    Also, I would recommend not to comment on a film blog if you hate reviews of FILMS and whatnot.
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