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Update: Time has added the following to its article: “The original version of this story misstated the cost of the film Avatar as being in excess of $300 million. The correct figure is in excess of $200 million.”

When James Cameron’s Avatar was announced a couple years back, we wondered if it would be the most expensive movie of all time. There have been a few films since the initial announcement that topped Fox’s proposed $200 million budget. Spider-Man 3 producers insisted that the film’s budget didn’t exceed $270 million, but some reports claimed a number closer to $350 million. But like most films, and especially films made on the cutting edge, the initial budget and the budget after all is said and done, are vastly different.

Time Magazine mentions in their latest 3D article that the budget for Avatar has ballooned to a “cost in excess of $300 million”, and I’m pretty sure they mean before press and advertising. To this day, the highest estimated film budget was $300 million for Pirates of the Caribbean: At World’s End. So If Time Magazine is correct, Avatar is now the most expensive movie of all time. The article has a bunch of cool tidbits. For instance, Steven Spielberg predicts Avatar will be the biggest 3-D live-action film ever. Cameron says that “every film I’m planning to do will be in 3-D.” Peter Jackson makes the claim that he believes “that almost any movie benefits from 3-D.”

And best of all, the reporter got to see some footage from Avatar and claims that he “couldn’t tell what was real and what was animated”. John Quittner writes: “Even knowing that the 9-ft.-tall blue, dappled dude couldn’t possibly be real. The scenes were so startling and absorbing that the following morning, I had the peculiar sensation of wanting to return there, as if Pandora were real.”

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  • sammy
    sickkkkkkkkkkkkkkkkkkkkkk..and yayyyy.

    fairly hyped for this thing, and is this using the same 3D projectors that the current crop of releases are using? i will do some research on the whole project (basically just looking up the wiki)
  • Pics or it didn't happen.
  • So. Damn. Excited. The last quote gave me the chills! Can't wait, I really think James Cameron is setting the bar here!!
  • I have an issue with this film, though it's certainly not their fault.

    I have been blind in my left eye since I was born and as such, 3D films do nothing for me. With all this talk about how amazing it will be, I can't seem to get myself excited for this.

    This isn't going to be a 3D-only release is it? Will it also be released it in 2D? I would think so, as there aren't nearly enough digital theaters to make up a $300 million-plus budget. It'd be unfortunate if it was.
  • gah
    That's great news for us, but again, if the studios that greenlight these huge budget amitious genre bending projects don't see a substantial return they won't ever do try it again. WB just announced no more rated R tentpole flicks today after the failure of Watchmen and now Terminator may go PG13 after all. Im just concerned that if it fails Hollywood will be scared of doing something this groundbreaking in the future. Then again, I hope he uses every cent and blows our minds.
  • Tercotta
    McG was delusional, his public appeal was a desperate attempt to get the studio to change their minds on the rating. It will and was always supposed to be PG 13.
  • The higher the price tag goes, the more I hope it fails.
  • wally weaver
    typical.
  • I can't say that I hope it fails, because I try to hope for the best for almost every movie, but I do get a bad feeling in my stomach every time we get more news on this project. It's just a worried feeling, the same feeling I had after I first saw Watchmen in Arizona and realized that mainstream audiences were simply not going to get it.
    In short, I have a feeling that Avatar will be an awesome movie, but there are some things that worry me, like technology not being ready for it (IE home theaters) and mainstream audiences just not getting it. I really hope that I'm wrong, I want this thing to be a huge success so that we may get more experimental big budget films out of the studios in the future.
  • My worries simply lie in what seem to be an extreme reliance on new technology. Many times you will lose substance, that can be obtained by a lower budget more traditional tale. I am not saying I am against 3D or a new technology, all I am saying is that when so much time is invested in making it look pretty you may end up with a stinking pile. For that reason, as the price tag gets higher, the less I care if it is successful. If I wanted the "Experience" or a tech ridden film, I would go to Disney World. Spielberg and Jackson behind it does nothing for me, as Berg hasn't made a decent film in a while, and Jackson seems to have disappeared since Kong.
  • "as Berg hasn't made a decent film in a while"

    Ouch. Munich & Catch Me If You Can were two of the better movies he's done in a long while, and I'd say the 1st halves of Minority Report & War of the Worlds were enough to qualify the movies at least as decent.
  • You are entitled to have an opinion. I do not agree with it.
  • Drib
    Watchmen wasn't created and directed by James Cameron. Everything you just said they said a lot worse about Titanic and we all know what that did. Cameron has only had one box office failure in his career and this won't be his second.
  • zig
    Hype meter set to unreachable. Preparing for inevitable hard fall back to earth. Now give us a trailer! -_-

    But how are they gonna show this movie anyway? Is it just gonna be Imax and their 3d glasses?
  • I sure hope we can see a trailer in front of a 3d movie at the least. sick of hearing about how revolutionary it is, and not seeing anything myself. Does anyone know when this thing is supposed to come out? Any estimates?
  • Tercotta
    This is hands down the most important movie of the year. Also, my most anticipated. These aren't internal executives hyping this movie. These are serious powers of the industry.
  • how are they suppose to make a profit if that much? Unless it make dark knight money? I mean, yeah worldwide sales can help but Jesus.
  • Box office in the US is less than 50% of worldwide total nowadays. Add to that the DVD sales, merchandise etc. etc. and the fact that it's a fucking James Cameron movie, and it will certainly break even to say the least.
  • How much pull do you think Cameron has left in the mainstream these days? It's been a while since Titanic. For me, he still has a lot of pull, I respect the hell out of the man and will be there on opening night for any movie he makes, but I just wonder if the average American (or non-american if we are talking worldwide) will turn up to see a movie just because of this guys name. Living in Hollywood I don't have much of a sense of what the rest of the world likes, what do you think?
  • man, i just can't get behind 3D. gives me massive headaches. yes, even the ReadD or whatever gives me headaches. blah.
  • Clearly you haven't been smoking weed before viewings. Amature mistake.
  • LOLOL
    amateur spell correctly
  • muffin7
    I choose to spell it the way that internet porn has taught me to spell it. If anybody has a problem with that then I question your manliness.
  • GO BIG OR GO HOME.

    the creed of Cameron.
  • The weird thing about Avatar is that they've been reporting on so much of the tech behind the film, but I have no idea what the story is. Maybe I'm the Avatar-uneducated one, but I'm wondering if Cameron keeping it under wraps for this long will help or hurt.
  • They really need to show us something or I can't get excited...I'm sure it looks good tho, I mean they spent '$300 million'!!!
  • Hasn't every movie that Cameron done been the most expensive of all time and pretty much all of them lived up to the hype. Abyss, T2, and Titanic
  • Damn that man has some deep pockets.
  • We need some footage...
  • Wow, this is gonna be much bigger than I expected.
    Should be interesting to see whats to come from Cameron, I have faith in him.
  • The trailer simply can't come soon enough. I predict all hell will break loose
  • GregoryV
    THE UNCANNEY VALLEY SOUNDS CREEPY.

    I can't wait! :)
  • Jens
    I f*cking hate 3d. If the next generation of gameing consoles and HDTVS will be in 3d, i wont buy them. I just bought a freaking HDTV, i don't want to buy a new one i 2 or 3 years just because James Cameron thinks it's so cool. IMHO it's just a lame gimmick, 3D will never be a huge hit.
  • 3D looks pretty good to me, from what I've seen so far. It's really something different and I can't wait for it to become mainstream and widespread. That being said, technology will always improve and it's pointless to just sit there and whine about it. What are you going to do when holography comes along, complain how much you paid on your giant 3D screen? Or when Matrix-like, immersive VR hits, you'll tell us what a gimmick it is compared to your new holodeck? I say you enjoy your HDTV for now, and years later, when 3D technology will have matured and be at its peak (and also cheaper), buy a 3D screen.
  • Nice. I can't wait to get in front of this flick. How will they profit competitively from domestic home sales though if less than 1% of houses are equipped? David Chen do you have some theories and numbers for me?

    Looks like Cameron just bought himself the oscar for technical and special effects next year.
  • freemachine
    I bet they'll make their money back in the first couple of weeks. You got a combination of Cameron's return to the big screen as well as ground-breaking 3D and digital effects...all of these are things will heard people into theaters like a friggin' cattle drive.
  • this is great. I love James Cameron, it's so nice to see a famous filmmaker so passionate about films, and wow, 300 mil?!?!! i cannot wait for this.
  • Its James FN Cameron. Let him do what the hell he wants.
  • starscream9289
    This movie better deliver the goods or Fox are looking at a bomb the size of Pluto Nash.
  • Weyland_Yutani
    We are lucky that James Cameron is an obsessive mad scientist filmmaker. I have to agree that when you consider that there are people that have seen what he is doing and just nod approval, there has got to be something to it. I hope Avitar will be something special. It's been a while.

    ..and even with all of the hocus-pocus and tech, I'm still most impressed that Cameron writes his own stuff and "gives clinic" every time he films an action sequence. Those are the two things that will make or break Avitar.
  • auteur_inutile
    The Time article has been updated to say "in excess of $200 million."
  • Dan
    It said 300 yesterday. I actually read the whole thing. Hmmm.... typo or conspiracy?
  • auteur_inutile
    Bottom of the last page, "The original version of this story misstated the cost of the film Avatar as being in excess of $300 million. The correct figure is in excess of $200 million."
  • Very interesting indeed. This is an unusual move from 20th Century Fox which rarely spends this much money when producing a film. But whatever Cameron was able to present to Fox must have been quite impressive for them to invest over 300 million dollars to make this film.

    Heres hoping for a trailer soon.
  • Agreed. I'm sort of expecting my head to explode Scanners style upon first viewing. If the hype is anything to go by, there should be a few head explosions in every theater.
  • It is one of the signs of the apocalypse, yes? Maybe Avatar IS Jesus.
  • frank
    It's all a lie anyways on how much it costs to make. The movie 'business' is one of very few that actually tell you how mich it costs to make their product. Do they tell you when you buy a car, or when you buy a can of soup how much it costs to produce?

    Its all movie marketing where they bloat the number to make you fell like you are willing to fork over your $9 if it costs trillions to make.
  • Amit
    ""The original version of this story misstated the cost of the film Avatar as being in excess of $300 million. The correct figure is in excess of $200 million."" - guess there needs to be an update on the topic. i was actually excited.....oh well..
  • 3D movies are cool and all, but most theatres charge extra for them, so if down the line every movie uses 3D, ticket prices will soar and even less people will go. I think 3D should only be used occasionally, like in animated films.
  • they used to call color TV a gimmick. the key is being able to create the 3d effect without glasses - and they're already working hard on that technology.
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