A housewife in suburban Phoenix is responsible for the movie that will dominate America’s multiplexes this weekend. Twilight (Summit) is a phenomenon in industry tracking and advance sales, and two separate competing studio sources are telling me that they expect the film adaptation of Bella and Edward’s forbidden romance to top $60 million in its opening three days.

It’s not really proportional to compare Twilight author Stephenie Meyer to Harry Potter author J.K.  Rowling, especially since Meyer’s success might not have been possible without Rowling before her. Both authors are moms who had never written anything prior to selling millions of novels with series that are widely read by teen and ‘tweens. Meyer herself, however, does not believe that the Twilight saga could have become a sensation if Potter had never happened. Prior to Harry Potter, kids didn’t read 500-page novels, grown-ups didn’t read books targeted at kids, and publishers and booksellers didn’t necessarily know how to market and sell novels like this.

One thing that Meyer and Rowling have in common is that readers actually want to, and try to, live in the worlds that they have created. Twilight fans are absolutely obsessed. Like Potter fans, they read everything they can online, speculate in chat rooms, theorize on message boards, dress up like their favorite characters, show up at bookstores at midnight and hang on every written or spoken word of their series’ creator.

The four Twilight novels — Twilight (2005), New Moon (2006), Eclipse (2007) and Breaking Dawn (2008) — have combined to sell more than 25 million copies. They skew a bit older than Harry Potter. Harry was 11 in the first Potter book, while lead Bella is 17 (her vampire love Edward is in his ’90s, but he’s a vampire, so he hasn’t actually aged since he was 17). There is a certain Twilight “hysteria” out there, and, for a while, I wondered if this was going to be “Vampires on a Plane,” as in Snakes on a Plane, the Sam Jackson thriller from 2006 that had the internet buzzing, but still only managed a $13.8 million opening weekend.

It now seems clear, however, that Twilight is more than just a Web-based frenzy. It has caught many industry people by surprise. Last week, competing studio execs were saying it might reach $40 million. On Monday, I was told it might get to $50 million or more. Today, the consensus is $60 million-plus.

Industry tracking indicates that Females Under 25 will make up the core audience for Twilight, but Females 25 Plus, including moms, have “Definite Interest” in seeing it. It’s not entirely surprising, considering that there is even a website called TwilightMoms.com. Interestingly, although there aren’[t many Males Under 25 who name Twilight as their “First Choice” in tracking data, an industry insider tells me that the “Definitely Not Interested” score with young males isn’t through the roof. If Twilight is not especially objectionable to teenage guys, then they are more likely to be dragged to see it by girlfriends and dates this weekend.

Twilight is almost certain to be the all-time second-biggest opening for a vampire movie in box office history.

ALL-TIME TOP 10 OPENINGS FOR VAMPIRE MOVIES
1. I Am Legend — $77.2 million opening, $256.3 million cume
2. Twilight — $64.3 million (Projected)
3. Van Helsing — $51.7 million cume, $120.1 million opening
4. Interview with the Vampire — $36.3 million opening, $105.2 million cume
5. Blade II — $32.5M opening, $82.3 million cume
6. Bram Stoker’s Dracula — $30.5 million opening, $82.5 million cume
7. Underworld: Evolution — $26.8 million opening, $62.3 million cume
8. Underworld — $21.7 million opening, $51.9 million cume
9. Blade — $17 million opening, $70 million cume
10. Blade: Trinity — $16 million opening, $52.4 million cume

But this is not really a vampire movie. It is equal parts teen romance, vampire mystique and modern metaphor about high school sexuality. It is Romeo and Juliet meets Ann Rice, crossed with John Hughes. We are in somewhat uncharted territory after opening weekend. How will this movie play? Can it reach a significantly broader audience than its core teenage girl following?

As a guide, we might be able to use High School Musical 3: Senior Year (Disney), which I expect to grab a possible $3.23 million this weekend. By the time HSM3 finishes its domestic run, it will have likely banked about $93 million. That means that its opening weekend of $42 million will represent about 46 percent of its total gross. If you apply that same formula to Twilight, using a $64.3 million opening, then you get a potential $140 million domestic. Twilight fans will probably dislike the comparison between the Bella-Edward saga and HSM3, but it may be the movie that comes closest to duplicating the demographics.

It is fascinating that author Meyer, who is a Latter-day Saint and has never tried alcohol or seen an R-rated movie, will be the toast of Hollywood this weekend. Twilight is “squeaky clean,” promoting pre-marital abstinence as opposed to teenage fumbling in the back seats of cars. Parents who shake their heads at the crassness of Gossip Girl and the new version of Beverly Hills 90210 may find the romantic restraint and chivalry-before-all-else mentality of Twilight both refreshing and morally sound.

Twilight director Catherine Hardwicke, who made a huge critical splash with 2003 release thirteen ($4.6 million domestic), which may be the most challenging and truthful film about being a teenager made in the last decade, is a big winner again. She had followed up her dark Holly Hunter-Evan Rachel Wood drama with the addictively bad Lords of Dogtown ($11.2 million domestic), adapted from the excellent Stacey Peralta documentary Dogtown and Z-Boys, and a misguided 2006 birth-of-Christ drama The Nativity Story ($37.6 million domestic). Now she will be among the most influential female directors in Hollywood.

Kristen Stewart, who started her career playing Jodie Foster’s daughter in 2002’s Panic Room ($96.3 million domestic), is on her way to a nice career run after playing Bella in Twilight and its guaranteed future sequels. Anyone who saw her supporting turn in Sean Penn’s Into the Wild ($18.3 million domestic) last year knows that she is a real actress, and she has followed up with a solid performance in current arthouse hit What Just Happened? (about $1 million domestic so far).

Perhaps the biggest winner from the project is previously unknown Robert Pattinson, who is floating through the prerelease promotion accompanied by an almost constant soundtrack of screaming girls. He played doomed Cedric Diggory in the Harry Potter films  , but other than that, his resume is very thin. His smoldering performance as Edward Cullen will put him on casting lists all over town, and he will be up for all of the kinds of roles that Orlando Bloom would have been first choice for a decade ago.

The other major wide release this weekend is Bolt, from Walt Disney Animation Studios, which will have as many as 800 engagements in Disney Digital 3D. This is a very smart property in a lot of ways, and the reviews are coming in decidedly positive (89 percent Fresh on Rotten Tomatoes as of Wednesday night). The executive producer of this movie is John Lasseter the writer/director of Pixar hits like Toy Story, Toy Story 2, A Bug’s Life and Cars. That’s important, because Disney’s non-Pixar animated movies have struggled of late.

The most recent glory days for Disney animation started in 1989 with the now-classic The Little Mermaid ($111.5 million domestic) and peaked with 1994’s The Lion King ($328.5 million domestic). The era also included excellent movies like Beauty and the Beast ($171.3 million domestic), Aladdin ($217.3 million domestic), Pocahontas ($141.5 million domestic) and Mulan ($120.6 million domestic). The company seemed to come off the rails right after 1999’s Tarzan, which scored a huge $171 million U.S. gross.

Since 2000, Disney’s variously named animation department has reeled off 15 films with an average opening weekend take of only $12.3 million, and an average domestic gross of just $73.3 million.

Meet the Robinsons (2007) — $25.1 million opening, $97.8 million cume
The Wild (2006) — $9.6 million opening, $37.3 million cume
Chicken Little (2005) — $40 million opening, $135.3 million cume
Home on the Range (2004) — $13.8 million opening, $50 million cume
Brother Bear (2003) — $292,000 opening, $85.3 million cume
Piglet’s Big Movie (2003) — $6 million opening, $23.1 million cume
The Jungle Book 2 (2003) — $5.2 million opening, $47.4 million cume
Lilo & Stitch (2002) — $35.2 million opening, $145.7 million cume
Treasure Planet (2002) — $2 million opening, $38.1 million cume
Return to Never Land (2002) — $11.8 million opening, $48.4 million cume
Recess: School’s Out (2001) — $6.1 million opening, $35.3 million cume
Atlantis: The Lost Empire (2001) — $329,000 opening, $84 million cume
Dinosaur (2000) — $38.8 million opening, $137.7 million cume
The Tigger Movie (2000) — $19.5 million opening, $45.5 million cume
The Emperor’s New Groove (2000) — $9.8 million opening, $89.3 million cume

With the Academy Award-winning Lasseter as a guiding force, Disney Animation will almost certainly get back on track, and Bolt is the start of that. With John Travolta and Miley Cyrus as featured voices, a sustained marketing push across all of the Disney platforms — including The Disney Channel and Radio Disney — and the addition of the 3D component, this movie is going to work. Industry types tell me that the number will be on the high end of the $30 million range, but I think that Bolt could grab as much as $12 million on opening day, and has a legit shot at topping $40 million for the weekend, which would be the best opening for a non-Pixar Disney animated movie since Tarzan.

Quantum of Solace (Sony) will be No. 3 for the weekend, down a possible 56 perent or so from opening weekend for something right around $30 million. Madagascar: Escape 2 Africa (Dreamworks/Paramount) may dip 47 percent for about $18.6 million in its third weekend. And Universal’s Role Models, from writer/director David Wain, will likely round out the Top 5 with about $5.5 million.

FINAL PREDICTIONS FOR THE WEEKEND OF NOVEMBER 21-23
1. NEW Twilight (Sony) — $64.3 million
2. NEW Bolt (Disney) — $40.2 million
3. Quantum of Solace (Sony) — $29.77 million
4. Madagascar: Escape 2 Africa (DreamWorks/Paramount) — $18.6 million
5. Role Models (Universal) — $5.54 million
6. High School Musical 3: Senior Year (Disney) — $3.23 million
7. Changeling (Universal) — $2.61 million
8. Zack and Miri Make a Porno (Weinstein) — $1.69 million
9. The Secret Life of Bees (Fox Searchlight) — $1.33 million
10. Soul Men (MGM) — $1.23 million

  • Stunned
    Rob is a good actor. Barring Harry Potter, he hasn't done blockbusters and all, but he's pretty good in the independent movies of his. Why he agreed to something like Twilight is beyond me!
  • I think there's a grammatical error in the title of this article. I think it's supposed to be this: "Box Office Tracking: Twilight Could Suck; $65 Million From Moviegoers This Weekend"
  • Troy
    Thank god for Tivo, because I am sick of all the hype and crap for this crap ass movie......Since it is a movie now I see people carring and reading those books everywhere!

    Oh please just go away!
  • I'm so tired of seeing that kid's pale face everywhere...WTF???
  • This is totally teenage crap. I hope it is #1 for only one week and then goes away.
  • i twilighter at work told me that the fight sequence isnt even in the book, so it seems they changed a few things.. the scary thing is that they probably didnt expect all this attention, and when the movie totally bombs, it will be a huge joke.. if they actually like it and want more, then it is the first sign of the apocolypse, foretold by the ancients a millenia ago.
  • i hope this movie fails. oh, and i wanna punch every annoying Twilight fangirl in the fuckin face and break their nose.

    I am so sick of this crap.
  • I read the book a few days ago to see what the hype was about.

    It made my brain DIE.

    It uses the words smile and literally about 90,000 times. And it makes people in the female department look really pathetic.

    That being said, of course I'm going to see the movie. Because I think I hate myself.
  • Dexter Morgan
    i could give two shits about the movie, this comment is about the picture for this aritcle -

    arent vampires supposed to not have reflections? wtf i mean did they spend too much money on the paleface makeup and the wire-work couldnt digitally take out the gdamn reflections? im sure someone knows of some kind of trick photography to make it seem like they arent there.

    wtf twilight? not only are you eating a bit of my soul every time i see or hear the trailer on tv, but now youre fucking with vampire mythos? im so pissed i could just go to the movie and see it four times just to spite you.

    ill be the fat guy in the back of the theater with his arms folded and the grimace on his face the whole time. oh yeah, thatll be me. WATCH OUT TWILIGHT YOU BOUT TO BE BITCH...FACED
  • never underestimate the money of the parents of tweens
  • i made a girl at borders cry when i told her i was at comic con.

    sad sad fanbase
  • Twilight is what you get when you mix peanut butter and mayonnaise.

    vomit and vampires
  • Actually big daddy, I am sure there was a big fight in the book. However, seeing that the book was from Bella's point of view and she was passed out through most of it, there are no details on what actually happened. I seen some reviews from people who got an early viewing of it, and they are eating it up. Welcome to the apocalypse my friend because I think New Moon will be made into a movie.
  • I don't know if you noticed, but not every vampire story follows the myths created by stories like Dracula. These vamps are a little different. Seeing how it is fiction, the vamps can be written anyway the author wants them. Quiet frankly I like that they are different. It is something new. I get sick of the same old vampire crap all the time.
  • I think obvious this movie won't bomb. It was low budget and the number of already sold out shows indicate it will make its money and then some. Get ready for New Moon, lol. You think Twilight has agnst? You haven't seen anything yet! 90% of the fans are annoying and make me ill and embarassed to be a fan of the books. I'm not expecting a spetacular piece of cinema just a little bit of fun.
  • big daddy....there are worse things than Twilight, such as, spoof movies and Wayan comedies.
  • true, but at least those have boobies in them.. this will have no boobies, therefore no excuse to exist
  • Ewww -shudders- I hate spoofs and Wayan comedies.
  • I am right there with you Meli as always. I am embarrassed to say I am a fan too!
  • i guess what i meant by bomb was more along the lines of the movie being a disappointment to the fans. obviously they already threw all their money at it, so it wont bomb in that aspect... i think that if i ever see it (possibly to get into someones pants) i will probably laugh the whole time and point out its shittiness. just enough to where i still have a chance in the pants obviously...
  • Big daddy, I think I actually just rolled my eyes at you. LOL! I still laughed though...
  • im just being honest. if a movie is really crappy, then boobies are the only reason to watch.. for me at least.
  • I'm sure parents will make their twitarded offspring go see it so that they can host coked out swinger parties. DP FTW!
  • It must be a man thing... LOL

    Boobies do not hold my interest, unless they are Miss Jolie's maybe... =0)
  • Grace
    I hope Twilight will make, at least, the 65 mil projected this weekend. It is also opening in a few overseas markets the same day so those numbers will come in as well. What constantly confuses me is people who go around posting Twilight hate. If I dislike something I sure as heck don't waste my time reading articles about it and then posting rubbish all over the internet.

    So some fangirls are annoying, life is like that, there are a lot of annoying people out there, quite a few of them are people who comment on movie articles :)
  • Oh Floppy you are killing me! That was funny!
  • I'm tired of Jolie's boobies. Big_daddy, wouldn't you rather watch a GOOD movie with boobies???
  • ....................... That's all I have to say. (I'm with you though, angrybroomstick)
  • I'm glad I never read it then. I'm a self proclaimed feminist. That being said, at least I can call the movie sexist and then go watch Kill Bill 2.
  • so, grace, how old are you? what are you doing friday night? did i mention i am a vampire?
  • of course i would, but there arent a heck of a lot of GOOD movies with LOTS of boobies.. good lord, im just as under-sexed as these twilighters
  • hell yeah, DP!!
  • Heck yeah big_daddy, what young woman doesn't love DP? You know at least 4 out of 5 people enjoy gang bangs.
  • When did this whole new commenting system appear? Has Digg.com finally accomplished the inevitable and merged with Slashfilm?
  • I think big daddy will take the boobies any way that he can get them. I think he is in serious need of some loving. LOL
  • dude this film is soooo bad. I saw it in SF with a theater full of tweens dressed in Prom attire. It is an hour and a half of the main dude vampire staring at the camera while sappy music plays, and the the girl staring back.

    If you want to pick up some tweens or middle aged women check it out this weekend! If not, go see something else!
  • Uh Oh Meli, I think big daddy is on the prowl. He is now proclaiming to be a vampire to random girls. LOL

    Loves it!
  • Bah, here's to the Miley Cyrus fans all going to Bolt instead! HA!

    In other news... This movie is tracking a 50% on the Rotten Tomatoe meter as of last night. So far most reviews are "Awkward and really bad special effects". Gees... like we didn't see that one coming. Apparently they changed Bella's charactor quite a bit so that she wasn't the whiny, fainty, Mary Sue she was in the novel.

    I'm concerned a tad for New Moon. I mean, what I know of the plot is that 90% of the books is Bella whining about how she misses Edward. How can you translate that into an enjoyable movie??? And the tone of the final book is so drastically different from the rest of the series... I dunno if this thing has real franchise potential if their going to stick to the plot. I mean, by the time New Moon gets made I bet the majority of the fangirls will have moved on (assuming they take about 1.5-2 years to make/release it). They're going to have to either combine the shoots ala LOTR or else really fast forward the production which will most likely compromise quality.
  • Xtacydance
    I am one of those Twilightmom and I respect everyone opinions, but seriously GUYS do you see us ladies talking garbage about any of your GUSY flicks , no we sure dont. Why would we, We know you liek them and being the wife,girlfriend or whatever, we tag along cause it makes you happy.
    So give us a break with this Flick, WE love it and THINK IT WILL ROCK ON THE SCREEN!!!
    I project over 100Mil.
    Many many theater have many shows already sold out.
    TWILIGTERS ARE YOU ALL READY TO BE DAZZLED???? I AM
    I will be one of those in line waiting tonight to see it tonight!!! (then again on Sat)
  • Actually, many of the posters here are girls including myself and we are equal oppurtunity bashers. There's just as many negative comments in here as there are for any other movie. You should see what people say about the new Star Trek movie ;)
  • Thaiprincess
    Grace,
    Thank you so much for this post. I agree that people that don't have anything positive to say should not say anything at all. We don't need anymore negativity in this world. It is a movie based on a book so they can't expect it to be like real life. After all, it is a movie.
  • Thaiprincess
    Did you realize you are one of the $65 million contributions. Thank you. The book is great and I am looking forward to seeing the movie too.
  • Actually I'm an intern for a film promotion company and had to supervise the mock-prom at the theater, in which I got to see the film for 'free.' It really is entertaining and any fan of the book seemed to love it! Have fun!
  • TylerJ
    I've pointed this out several times, and perhaps there's nothing to it, but, the grammar, sentence structure, spelling, and coherence of the posts by Twilight fans is so juvenile it's not even funny. Perhaps this is a testament to WHY they enjoy the books so much - perhaps the books are more on par with their reading level and that allows them to connect more with the content. I don't know.

    You just don't see that most places outside of MySpace and YouTube.

    This isn't a flame so much as an observation that is just outright negative.
  • Blood and Guts
    Keep dreaming and get use to closing your eyes. Because this is going to be huge. Just say home and watch Spike TV.
  • Erynne
    I enjoyed the books, and I am looking forward to an interesting interpretation on screen.

    Do I think it's going to be the end-all movie of all time? Pssh, no. I'm a little too old to believe something that silly. But I do anticipate the fans being willing to push this movie to number one just to prove they can.

    For fans of Twilight, it's almost like a challenge. People say, "It CAN'T make $60mil opening weekend" and the fans say, "Watch us make it happen." It's sad, but the more people badmouth the movie, the more they push Twilight fans to spend exorbitant amounts of money on the movie.

    Just let it run its course. If you think it's tripe, shrug and don't go see it. By bitching about it, you only throw napalm on the fire of Twilight mania.
  • It's really funny to see websites making a big deal out of a $65M opening for 007 or a $60M opening for Twilight. Has everybody forgotten the $125M opening that Indiana Jones had? How about the $90M+ that Iron Man did? Also, wasn't there a new Batman movie this year that broke nearly every record in the book?

    I'm sorry, but HSM, Bond, Twilight, etc. just isn't newsworthy as far as box office numbers go. The bar has been raised.
  • i am entirely confident in those numbers. and if they dont love it, its because they havent had it... im looking at you meli
  • Buffy
    Now CaptainHowdy is right on about this movie. If Guys were more like the Edward Cullen this world would be a much better place. My man (happily) is going to see it with me and I watch his movies with him. That's how it works if your a team and equals. We are waiting till after the first week for it to die down a bit. I hate crowds.
  • Jesus, what was the last vampire movie you watched? Nosferatu?
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