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WB Launches Hulu Competitor

Posted on Wednesday, August 27th, 2008 by Peter Sciretta

Warner Bros is launching a Hulu competitor on TheWB.com, which will include ad supported seasons of popular WB shows like Friends, The OC, Veronica Mars, One Tree Hill, Gilmore Girls, Buffy the Vampire Slayer, Angel, and Smallville.

According to TechCrunch, the site will offer a bunch of features not offered by Hulu or other television network sites. For example, you will be able to search the entire library for words spoken within the episodes. I can see this being useful for someone trying to find a certain episode, or even a certain part of an episode. They will also have a feature which will allow users to mash-up selected clips from each show and embed the result on their own sites.

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  • Sounds like TheWB.com will have some interesting interactive elements, but the main form of interactivity many people really want is the ability to chat online while watching videos. Lycos Cinema has become especially popular with teen audiences who use watch ABC Family shows such as ‘Greek’ and ‘Secret Life of the American Teenager’ on Lycos Cinema because they can chat live with friends and fellow fans while watching the show online together.
  • ticl
    *sigh* No love for Canada.
  • Curtis
    The selection is lacking. frequently only 5-6 full episodes of something hulu has at least 1 full season of. If they can provide more seasons or content than hulu then we're talking business.
  • Nice work by WB. South Park Online has been allowing users to mash clips since last month I believe. It really is a cool feature.

    However is WB going to have movies?

    Hulu is also a a mix of networks so while you will be able to get all the WB series there is still stuff on Hulu and other network sites you can't get anywhere else. It will be interesting to see if all the conglomerates join together for one site in the future.
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