I actually saw a talking movie poster for STEPBROTHERS at my local mall. At first glance it's a typical vertical plasma screen display featuring the one-sheet for the movie. Then Will Ferrell and John C. Reilly begin to move and talk to you. Very cool and momentarily surreal. The future is here.

I agree with you Peter I think the marketing campaign for "The Spirit" is just overwhelmingly awful. First Lionsgate makes the blogs pull all the production stills which was the only interesting thing that has been released. Even the teaser trailer was horrible the theme was stolen from the "Untouchables" and didn't show any real movie footage. Also a bunch of comparisons to "Dick Tracy" with the poster and "I'm on my way" the line was directly used in the DT trailer. Considering the whole film is going to be in full color, why is all the promotional stuff all in black and white? I think it's the studio misleading audiences to think this will be a Sin City movie or something exactly like it. My whole problem with the marketing is that "Watchmen" was a bigger movie and finished production after Miller did. Yet "Watchmen" seems to come out will all these character/set images and these video journals which are amazing. Watchmen is going to be explained in mini video serials which explain the story and characters.I think they should have come out with some little video history on the comic because nobody knows who the Spirit is. Audiences my age are just going to be reminded of Dick Tracy, The Shadow and The Phantom...all pretty much bombed at the box office most likely nobody but older people knew who these characters were, which weren't their target audiences.

Also anyone else bored to death by those awful long winded blogs that Miller is posting??....I've given up on the idea that Sin City 2 & 3 are going to be made...Bring on Frank Miller's Ronin and Hard Boiled!!

i guess i should read this comic. why does the "on your knees then" sound like a female stephen hawking?

better than nothing (although, the roomate assumed I was surfing porn when she heard the quotes). Can't win.

I still say these posters are really weak. Writing on the faces? I guess that's one way to solve a copy problem. Not working for me.
I agree that they are really slipping on the marketting of this. They better get something out of the bag that starts to distinguish this film.

I so completely agree with Christopher.

Well, i for one find that the posters are working. I mean, they're getting all of us to talk, aren't they? Even if you don't go see the movie - other people will just based on all of the chatter and the controversy surrounding this film.

On a personal note, I like the posters. I think they are beautiful and intriguing - as someone who has never read the comic, I would like to see how these women are a part of the adventure. Looking forward to it, overall.

and no, Christopher Marc , I am not bored. I am happy with the campaign.