M. Night ShyamalanM. Night Shyamalan tells the New York Times that he remembers the exact moment when his relationship with Hollywood began to go bad: A conference call with Disney executives discussing how to market Unbreakable. Night wanted to sell the film as a comic-book movie (”the tale of an unlikely superhero”) but Disney executives insisted on portraying it as a “spooky thriller”, like The Sixth Sense.

“I remember the moment that it happened, exactly where I was sitting at the table, the speakerphone,” Night recalled. “That moment may have been the biggest mistake that I have to undo over 10 years so the little old lady doesn’t go, ‘Oh, he’s the guy who makes the scary movies with a twist.’ “

If Night is still making movies ten years from now, I’m sure audiences will still have the same expectations. And it’s a shame because Unbreakable was probably his best film in my opinion. It’s one of the most underrated superhero movies ever made. And it’s very likely the movie will never get its due thanks to the way the film was marketed. Shyamalan also attempts to defend the idea of a director’s name on the marquee:

“The problem is the assumption that if I am selling the movie - because I’m selling me - that I’m being egotistical. If Will Smith did the same thing, it would be perceived very differently,” he said. “You’re supposed to be hidden if you’re a director. That’s a rule that who said in the movie business?”

And again he has a point. People (and American more specifically) put too much value in the archaic Hollywood star system. I’m not sure screenwriters will ever get their due (unless of course they are writer/directors), but it seems to me that the director (and again, to a greater extreme, the writer/director) is more an author than the actor ever will be. And that’s not to say that the stars don’t contribute. I just don’t understand why more people don’t choose movies based on the filmmakers. And I sure don’t understand why a director who wants to put his name in the billing must be considered egotistical. It’s just a shame that Shyamalan, who has come off pretty egotistical in every interview I’ve ever seen him do, is the only one willing to say it.

Read the rest of Allison Weiner’s fascinating article about Shyamalan on NYTimes.com.

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  • thomas040
    think my favorite next to sixth sense is lady in the water, what a wonderful little gem of a movie... was SO captivated by that flick
  • I was seriously underwhelmed by unbreakable.

    Maybe we would think you were less egotistical if you would stop putting yourself in your movies where actors clearly belong.
  • JFK
    Can I just say, love him or hate him, you must admit that Night has always been a huge brat.
  • Captain Awesome
    Hat,

    It's a mix for me. It's both how good the casting is and the director. I will admit some directors command my attention before anything else. Guys like Fincher, The Coens, Aranofsky, Scott, and Cameron usually do well within their element and command great performance from people, even if it's new names I haven't heard of.
  • Maybe it is that The Sixth Sense brought in all the wrong people. The people that made that a huge hit were the same who who were looking for a similar spooky creepy twist in Shyamalan's subsequent movies. The fans basically wanted a sequal to The Sixth Sense. The Village is one of my favorite movies. I picked it up at the library. The librarian reluctantly let me take it out. She was one of the people who wanted another Sixth Sense.
    However, overall most marketing of movies is complete crap. Have a look at marketing for foreign movies or independents. The former are mostly marketed as the next Merchant Ivory type of thing with utterly misplaced emphasis. The latter are presented as the next "quirky" fare. Movie marketers are only able to think in terms of previous movies. They have no sense of mystery or suspense. If I was a director I would insist on full veto power on previews and marketing material. Sometimes previews even give away the ending - e.g. Double Jeoparty with Ashley Judd. The preview showed the next to very last scene in the movie. Not a memorable movie overall but no more devastating destruction of suspense I've not seen.
  • chad
    but who does he blame for his crappy films? if he doesn't want to be known as the "guy with the twist" then maybe he should STOP making TWIST movies..
  • Hat
    Justin's right. I don't watch a movie because of the stars, it's mostly because of the directer/writers, production designers, etc. In my mind, the crew makes the film, the actors come in second.
  • Steelo
    well I know I watch a Fincher movie for Fincher
  • Captain Awesome
    Frank,

    I loved The Village, I didn't think I would. But it was a great "character study" type of film. More than anything it was an homage to guys like Rod Serling and Hitchcock. It was about the journey of it with that film and the cast really elevated the story. It was very well done.

    I've yet to see Lady though. Just missed the train on that one. I plan to see it soon.
  • fanboy d
    it would be sad if he were to conciously avoid twist endings for fear of being bracketed...he does them so well. that'd be (almost) like if christopher nolan decided never to make a non-linear picture again...
  • T Brown
    Night seems to me to be a victim of his own success which unfortunately has clouded his artistic vision. But hope springs eternal and even the loudest haters have to admit the R rating is a little intriguing...
  • Jamie
    For example, take Alfonso Cuarón who directed and co-wrote the brilliant Children of Men. He said in an interview he is lucky to have a stable of filmmaker peers he can bounce his work off. When he showed them the original Children of Men script, some of them tore him to shreds for some particularly crappy ideas and he thanked them for pointing out his insanity.

    I don't think Mr. Shyamalan has anyone pointing out when he's off the rails. And when the Disney executives tried to, he instead vilified them and cried that they were trying to limit his artistic individuality.
  • Jamie
    Mr. Shyamalan points to everyone except himself for his increasing troubles at the box office.

    No, it wasn't Disney failing to honor his integrity as an artist. No, it wasn't poor branding. It was his own failure to recognize that his perceptions about Lady in the Water were not on target. Every great American filmmaker has bad instincts sometimes and the smarter ones learn to partner with producing partners that can save them from themselves.

    Mr. Shyamalan has not done this and after what I suspect will be a very mediocre box office performance for The Happening, he is going to have some very hard lessons to learn. And I am afraid that instead of learning them, he is just going to become more defiant.

    George Lucas can afford to be defiant and repeatedly obtuse about audience tastes. Mr. Shyamalan does not have the capital to stay mired in his own stubbornness.
  • sari
    Unbreakable is the only Night movie I didn't see in theaters. But it's my favorite. And I still have hope that The Happening isn't as bad as everyone keeps saying it is.
  • Tom
    The village was not so bad also. But I remember that the marketing really screwed that film over tooo, revealing that there was a "giant twist" at the end.

    To bad it looks like Shama-lama-ding-dong has another flop on his hand with the happening. But who knows, maybe it will take off..
  • cinemaniac1979
    I think he's got a point with the marquee thing. Directors should be allowed to have their name over a movie.

    Unless they are Brett Ratner.
  • So far, I love all of Shyamalan's movies... with The Village being my favorite, then Unbreakable, 6th Sense, Lady in the Water.

    I'm unsure if i'll be seeing The Happening at the theater, but if not, i'll see it on DVD.
  • So far the only writer I can think of that can sell a movie based on his name alone is Charlie Kaufman. However, that's not necessarily on a mainstream level.

    There are several brilliant screenwriters out there who deserve a lot more credit for their work.
  • Captain Awesome
    Majority of the type studios have no fucking idea how to market the films they financially back. Mostly due to the stupid marketing teams they hire for them.

    They will do everything possible to try and sum up your film in the most simplistic way. What sucks is most of the time they end up ruining a twist or the story arch in the film by doing so. For the most part, trailers just fucking suck. It's rare there is a trailer that doesn't give away too much or isn't edited in a way that doesn't try to compare the film to some other "hit" before it.

    Peter, I agree with your second paragraph about Unbreakable completely. But I also think that within time if M. Night works to move away from some of his general themes and even syles. Eventually he can break out from this reputation he's given by others.
  • JFK
    @ Carlos

    I can't wait to see you fall asleep at The Happening. No doubt you'll pass out from over stimulation.

    @ peter

    I place a lot of blame on those septic churners like entertainment tonight and E Access Hollywood, People mag, OK mag, etc, perez, wwtdd, etc, for saturating the general public to the point of numbness and shifting focus off the movies and the work that "stars" do by creating an ever flowing toilet of backbiting blabbering scandal mongering, irrelevant hearsay, needless prattle, & did I mention twaddling speculation, about information that ultimately has no effect on what we see on the screen. By creating celebrities where none exist (the hills), speculating about vagina color, and such pointless facts as sexual orientation, they negate to ever ponder within their own pages if such trash has anything to do with film or the work that an actor does. Ever.

    The day that screen writers get a tabloid generating shit about them them you'll see a big spike in writers guild salaries.
  • Carlos
    Films are like Colors people, You choose what u like and wear it.

    But unlike other Directors, I consider M. Night to be a visionary, he stimulates ones brain to react, think about something they never would have in the first place. His films are Unique, and Original, They catch you of guard with something you didnt expect to happen. Now Im a huge fan, but I must admit The Village should stay just that, a village, nothng else happened. I was intrigue, and anxious to find out what was out there, and then NOTHING. Now he always has a message in his movies that is what I like, unfortunately now a days society dont want to hear about mesages, they just want visual effects. HOW SAD WE HAVE BECOME. But i still say HOORAY for SHYAMALAH
  • Reason
    You know how bringing up Nazis in a discussion is Godwin's Law?

    Well, bringing up Will Smith as a comparison point is now FreshPrince Law.

    Stop blaming Hollywood because you make flat movies.
  • jonabyte
    I have enjoyed all of M. Night's movies, you don't get many quality movies like his these days. I make a point to see each one in the theaters.
  • M. Night being likable!?


    WHAT A TWIST!
  • OK, NIGHT. HERE'S THE DEAL. YOU DID GREAT ON UNBREAKABLE. BUT LISTEN TO ME. THERE IS NOTHING WORST IN THIS WORLD THAN A FILM THAT YOU ONLY NEED TO SEE ONCE. WHAT YOU DID TO AUDIENCES IN THE VILLAGE IS ENOUGH FOR YOU TO BE PUNISHED FORVER. AND DONT MAKE ME BRING UP LADY IN THE WATER... WORK ON AN UNVREAKABLE SEQUEL.
  • jonny
    You'd think he would be doing everything he could during this "Comic film revival" to jump start the Unbreakable franchise.
  • To the second point: I think those who follow the movie industry and are educated on writers/directors (i.e., probably most /FILM readers) do choose movies at least based 50% on the people behind the scenes as much as the performers.
  • Kadeity
    maybe the unbreakable marketing did it.
    maybe not.

    maybe it was that The Village had such a weak twist, that it would have been better without.

    maybe it was that he even made Lady In The Water.

    maybe its that he thinks his movies need a twist at all.
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